It means "friend" in French, and West Vancouver’s newest (and quite possibly most-stylish) retailer is quickly manifesting its namesake destiny by solidifying highly personal relationships with its customers and becoming a source for fashion they can count on.
Opened by husband-and-wife team Maurice and Jennifer Chaplick (he’s got a brain for business, she’s got an exquisite eye for fashion), a m i is housed in a gorgeously updated space on Marine Drive (think creamy walls, polished pebbled floors, plush Article and Vancouver Special seating, beach-house-worthy framed prints and dusty-green succulents) and showcases the kind of clothes we’d like to fill our own closet with. From James Perse to Rag and Bone to Apiece Apart (not to mention Natalie Martin maxi dresses, which fly off the racks), each and every label is lovingly selected by Jennifer herself, whose retail ideal is Barneys New York and who aspires to provide the most exceptional service in the city. "We’ve got a book full of client information, their likes and dislikes and wish lists, and we welcome absolutely anyone to come in for a personal styling," she says. Her hubby adds, "As soon as the paper came off the windows, people starting coming in. The response has been unbelievable from day one." Also in store: a light and lovely range of lifestyle products (summer-perfect mojito lip balm and perfume by Malin + Goetz) and décor (German-made Raumgestalt "a big bag of light" oil candles), one-of-a-kind ceramics, leather bags and shoes and fabulous accessories (we’re going back for a trio of desert-palette Ozma kerchiefs).
The final verdict on a m i? We’d happily cross any number of bridges to shop this Dundarave Village boutique—and you should, too. —Noa Nichol
a m i Boutique, 2463 Marine Dr., West Vancouver, 604-281-4040, amiboutique.com
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