The brand isn’t new (in fact, it’s been 10 years in the making), but the space it occupies (still on super-stylish Alberni, but shouldering Thurlow this time) and its logo (boasting a new, all-grown-up font in a more-mature shade of opal—rather than baby—blue) are.
To mark a decade since first opening in Vancouver, Blubird‘s "flown the coop," so to speak, to a drop-dead-gorgeous 2,200-square-foot locale featuring an oblong, carefully colour-blocked shopping flow that’s an absolute delight to navigate, plus a plethora of thoughtful store features that have upped its ante as one of our city’s staple fashion destinations. Among the covetable brands on Blubird’s shelves: Zimmermann, Self Portrait, Red Valentino and Tibi, plus unique hand-picked designers like Unfleur and Aviu (both hailing from Italy) that you’ll only find here. Don’t miss the superbly stocked denim wall, including a constant rotation of the trendiest jeans, and check the glass cases for beautiful bling by Avec New York and other one-of-a-kind jewelers. More fun features are found in the changing rooms—think custom-made neon selfie lights whose inspiring messages are only revealed with a look in the mirror—and hanging above (look up, way up, for a show-stopping "nest" chandelier).
Also shopping-bag-worthy: luxe lifestyle products like Boy Smells candles and Tangent GC premium denim washes and detergents (we swear by these to keep all our Blubird buys looking their best!). —Noa Nichol
Blubird, 1108 Alberni St., Vancouver, 604-257-0700, blubird.ca
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