In a modern-day hair-care market teeming with choice, standing out may seem impossible—but it’s pretty simple. Just use food-grade ingredients and a mindful production process, and donate millions to help build schools for girls in Africa.
AG Hair has been quietly doing this for three decades, as a result becoming Canada’s largest independent producer of high-end hair products—a far cry from the brand’s 1989 start in the North Vancouver basement of founders Lotte and John Davis. Back then, the two were bottling and labelling their own hand-mixed shampoos and conditioners, but have since grown into a veritable empire spanning 75 products in 14,000- plus salons. Yet, despite the hair-raising growth, the company’s retained its ethical approach to crafting premium products that deliver pro results—all without parabens, salt, gluten or testing on animals—both in stylists’ chair and at home. And, now, they can continue to do their good work thanks to a sparkly new 70,000-square-foot complex in Coquitlam. A quantum leap from AG’s modest beginnings, this swish new perch feels more white Zen spa than high-tech, energy-efficient manufacturing facility (and comes with a quiet room for employees, to boot). But the ethos hasn’t changed: the best raw ingredients are mixed by 85 staff to produce more than 5,500 litres a day.
See, it’s pretty simple. —Amanda Ross
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