10 Brands Making A Beautiful Difference

Around here, we’re very much about actions speaking louder than captions, and are proud to promote companies who are doing just that. Here, five beauty brands that are putting their money where their lipstick-ed mouths are, donating to organizations that support the #BlackLivesMatter movement, and encouraging us to do the same. —Vita Daily

@eosproducts. "Words, especially when you have a platform to use them, are important. But right now, the world needs actions, too. We are donating $10,000 to Color of Change and also matching every dollar that our employees give to organizations creating a better world for all. Anyone can be part of the change. Here are some starting points that we recommend. We’d love to hear your suggestions on creating change in the comments."

@clarinsusa. "No to Racism. No to Injustice. We stand in solidarity with the Black community. At Clarins Respect is one of our core values and we stand united against all racism and against all injustice. We have a zero tolerance policy when it comes to discrimination of any kind. We will be making a $50,000 donation to @theconsciouskid and our work does not end with this IG post. We are grateful when we hear from you and will do our part to keep you informed."

@sephoracanada. "We are listening, we are learning, and we stand in solidarity with our Black employees, colleagues, friends, and the community. We are proud of having given more than $1M to support US-based organizations fighting for equality and racial justice, such as @caresmentoring, @center_for_urban_families, @naacp, @nbjconthemove and The National Coalition on Black Civic Participation Black Women’s Roundtable. In Canada, we recognize that we are not immune to systemic issues of social and racial injustice as we face our own battles to address inequalities and racism. We have taken steps in delivering Diversity and Inclusion training to our employees and to educate ourselves on unconscious bias. This is a start, but we must strive to do more. We must be held accountable and committed to policies and processes that truly reflect inclusion at Sephora. We must create safe, open communication and channels with our employees, our communities and thought leaders to share perspectives, learn from each other and help drive long-term change."

@ctilburymakeup. "Charlotte Tilbury Beauty stands against racism, against inequality and against hatred.⁣ Below are 3 causes for change and racial justice that we have donated to, and will continue to: @aclu_nationwide⁣, @blklivesmatter⁣⁣⁣, @NAACP"

@neutrogena. "We hear you, we see you and we’re sorry we’re late. Our hearts are heavy and we acknowledge that speaking up is better than staying silent. To our colleagues, collaborators, and community – black lives matter, it cannot be said enough and we stand with you in solidarity. We have a responsibility to use our voice to speak up against systemic racism, to educate ourselves and others, and to challenge the world around us. It’s not too late to make a meaningful change. We are making a donation of $100k to @naacp and $100k to @blklivesmatter in support of equal rights for the black community. But this is just the beginning. There is work ahead for all of us and we’re committed to fighting racial injustice."

@benefitcanada. "As a global brand, we realize that one of the most important steps we can take right now is using our platform to #amplifymelanatedvoices. To that end, we’re pausing our regularly scheduled beauty content and shutting down our website to make space for black creators, brands, activists, artists, and community members to be seen and heard. During this time, we’ll listen, learn, and work to further leverage our platform for the benefit of the black community at large. We’ll be continually reevaluating how we can contribute to the Black Lives Matter movement in the most meaningful ways possible and share those details as they come.⁣"

@caudalie. "Our hearts are heavy. To our community, friends and family: we stand with you. We believe in humanity, equality, and basic human rights. We support and encourage you to stand united, and we will be donating to @aclu_nationwide in the US."

@essie. "essie stands on the side of human rights and equality. we have made a donation to @naacp to help fight against racial injustice. we love our essie community and you have our commitment to support the change."

@maybelline. "At Maybelline we believe in inclusivity, equality and justice for all. Because of this, we will be donating to @naacp. Together we can make change happen."