The world’s youngest billionaire, Kylie Jenner, became a trendsetter long before her official entry into the world of adults. The owner of a flourishing business and a reality TV star, over the years Kylie has worked hard on being the trendiest sibling in the Kardashian-Jenner family. While, most of the trends may not have been invented by her per se, she did bring them back into the limelight.
beauty. With the launch of her own cosmetic line in 2015, Kylie Jenner made her large lips and signature pout the top beauty trend, while her long nails painted in the most unusual shades made a huge impact in the beauty business as is evident by the jelly nail trend in 2018. The young influencer’s hairstyle and colour change quicker than her looks! Her hair extensions and her wig maker are always by her side and she has tried everything from a sleek bob at the Cannes Festival to pink locks at Coachella. A simple fashion statement from Kylie becomes a trend in no time thanks to her huge fan following.
fashion. Kylie is also responsible for bringing the corset back to the spotlight along with Kim Kardashian. From totally out-there outfits to vintage ensembles to carrying a red-carpet look, there’s nothing Kylie Jenner hasn’t pulled off in the fashion arena. Her appearance at Hailey Baldwin and Justin Bieber’s wedding was the talk of the town for her flashy gold-foil gown, which she accessorized with a crystal butterfly bag. When she isn’t dressed up for an evening out, she likes to lounge, workout or move around in chic tracksuits, sports bras and sweatpants. Her leather ensembles and leather jumpsuits have always been grabbing attention.
influencer marketing. Despite being the youngest member of Kardashian-Jenner family, Kylie Jenner has risen to the very top of the social media influencer pyramid. With a billion-dollar empire and over 200 million followers, not only is Kylie a diva in the world of celebrities but also rules in the roost in the business of influence marketing. Kylie is a regular user of leading social media platforms, especially Instagram and Snapchat, where she records her travels, writes regularly about her daily affairs and promotes her products. With fans following her every move, when she tweeted about not using the Snapchat much, Snapchat’s shares dropped by 6 per cent with an estimated loss of $1.6 billion. Besides highlighting her personal life, behind-the-scenes features of her cosmetics business and more, she also uses the social media for promoting her sales and to give her followers an insight to upcoming launches, which highlights a fun integration of personal and professional life, tempting her fans to check out the products she promotes.
health and fitness trends. Despite being a social media sensation or a multi-millionaire, Kylie isn’t into crazy workouts, though she does have a healthy body. She promotes light eating and home-cooked meals and promotes a flexible fitness routine. With sneak peeks into her diet and everyday routine, she let her followers in on what she eats, her regular juice cleanses and her everyday drinks loaded with vitamins and healthy nutrients. In spite of her body changes after motherhood, which she accepted proudly and embraced wholeheartedly, Kylie took her time in losing her post-pregnancy weight the healthy way.
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