It’s launch day! Charlotte Tilbury‘s new Pillow Talk Push Up Mascara drops today—the newest and most-magical addition to the brand’s Pillow Talk line.
This miracle mascara promises to deliver instant volume, length and stretch for a 24-hour vertical-lift effect, and the lashes of your dreams! Developed with an exclusive, innovative paddle brush with easy-to-use load, comb and lift technology, get ready to fall in love with more Pillow Talk and experience the “My Best Lash” effect.
“My beauty journey began with mascara,” says Charlotte. “Aged 13, I started wearing mascara and overnight people reacted to me in a very different and more positive way. I instantly felt more confident, more attractive and more empowered. Mascara changed my life, it changed my frequency! I have always been obsessed with lashes, how they fan, how they grow—I grew up in awe of lash icons who have mesmerized the world with their famous flutter. I have done a 27-year study of the best lash DNA … and I know that everyone wants a lash illusion with a vertical lift.
“This is a mascara for every lash, every eye shape, everyone, everywhere! It’s a Pillow Talk beautifying filter for the lashes of your dreams!” she contines. “It makes your eyes look bigger, brighter and more awake. This mascara gives an intensity to the eye, which makes every eye colour pop. It is a beauty amplifier for your eyes and your lashes!”
With an innovative formula, super-black shade that thickens the look of lash roots creating a double lash-line effect and exclusive injection-moulded paddle brush that paints every lash, even the tiniest ones, here are some tips for application:
magic step 1: load. Use flat side of the brush to load and coat lashes. Hold the brush horizontally and push upward through the lashes. Wait a few seconds between each coat.
magic step 1: comb. Twist the wand and brush through to comb individual lashes from root to tip. Wiggle the bristles from side to side, base to tip, to really separate, lift and define.
Pillow talk about sweet eyelash dreams! —Vita Daily
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