Coach introduces the Swinger Bag with a festive film starring Paris Hilton, members of the Coach Family Kim Petras and Rickey Thompson.
Created with photographer and director Christelle de Castro, the film is a playful throwback to the noughties and shows the cast staying connected this holiday. It champions togetherness, optimism and traditions old and new, and underscores the message of Coach’s holiday campaign: that this year, “Holiday is Where You Find It.”
An archival Coach style, the Swinger bag nods to the mini-bag moment of the early aughts. Reintroduced in glove-tannned leather and the house’s iconic Signature, it reflects Creative Director Stuart Vevers’ vision of heritage reimagined for now. —Vita Daily
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January 24th, 2025 at 9:21 am
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