Did you know that one in four girls around the world drop of out of sport during adolescence, with one of the key reasons cited being fear of leakage while on their period? Using these insights, adidas set out to create a product that helps athletes stay in sport throughout their cycle by giving them an added layer of protection.
Today, adidas announced the launch of its latest product innovation designed to keep more menstruators in sport. Designed with people who mensurate in mind, adidas’ new TechFit Period Proof tights feature an absorbent layer to help protect against leaks when worn with a tampon or pad, helping athletes stay in sport throughout their cycle.
Along with this launch , adidas hopes to normalize period conversation by partnering with leading sports research scientist, Dr. Georgie Bruinvels of Orreco, and physical education teachers around the world to create educational materials and practical lesson plans that help teachers, parents and teens better understand how to navigate their cycle and help create real change.
The collection is available in Canada starting today. —Noa Nichol
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