We’re so excited: Bold is Beautiful, by Benefit Cosmetics Canada, is back!
Just like us, our BFFs at Benefit believe in the power of supporting each other, and their Bold is Beautiful philanthropy project puts those words into action. Each year during the month of August, 100% of proceeds from all Benefit brow waxes goes to support the brand’s charity partners: Look Good Feel Better, Habitat for Humanity Canada and Girls Inc. Across these three organizations, women and girls are given access to wellness, economic self-sufficiency and education.
With Benefit’s clean and safe brow and beauty services back in business around the country (hallelujah!), you can once again visit any Benefit BrowBar at Sephora during the month of August to participate and give back! Book an appointment today and feel good about it. For more than 40 years, Benefit Cosmetics has been offering brow and beauty services that meet the very highest safety standards.
“As the world’s leading employer of licensed aestheticians, we’ve trained our BrowBar teams to follow strict service protocols to ensure every client’s experience is clean and safe,” says Benefit National Brow Artist Breigh Bellavance. “In 2021, over 20 countries around the world will be participating in Bold is Beautiful! We’re so excited to be able to welcome our beloved customers back and create some brow magic for such a great cause.”
Along with the donations from services provided, this year Benefit is intro-ing limited edition Bold is Beautiful Tweezers. Available on August 1 in special-edition pink packaging ($27 at Sephora, Shoppers Drug Mart, and TSC.ca), these must-have brow tools will be sold year-round, with all of the proceeds also going to the charity partners mentioned above. (FYI: Since 2016, Benefit Cosmetics Canada has collectively raised and donated $909,746 to local charities in Canada!)
Don’t pinch yourself, this isn’t a dream. At Benefit, beauty really does give back! —Vita Daily
Book your brow service now at sephora.benefitbrowbars.com
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