For the first time in Michael Kors’ 40-year history, the designer has announced that he will reissue items from his archives via the MK40 Reissue Capsule.
This capsule is extra special as it will feature QR code technology to celebrate the 40th anniversary of the Michael Kors Collection. Debuting as part of the FW 2021 Michael Kors Collection, the capsule features a special curation of pieces from seasons past that Michael has recreated for today. Each of these garments has a unique QR code sewn inside. Upon scanning, the QR codes will direct customers to a microsite, where they will find exclusive stories about the piece, including archival photos, personal and historical anecdotes, and videos of Michael speaking to the look.
“The MK40 Reissue Capsule combines timeless fashion, modern technology and a little bit of storytelling all at the same time. When you scan the QR code, you’ll be able to connect with the garment’s history and have a piece of that story right in your closet,” says Michael, adding that many tales tie back to supermodels and stars who wore the pieces. “I selected a lot of really iconic pieces, all of which are over 20 years old. Everything from a Swarovski diamond-encrusted slip dress from the Resort 2010 collection that Madonna wore as Woman of the Year on the cover of Glamour to a fabulous cherry patent leather coat that Cindy Crawford first debuted in our Spring 1991 runway show. I think we all have to remember that the best fashion, it’s not fast fashion, it’s fashion that lasts and gets better with time. Each garment in this capsule has an unforgettable story attached to it, and with the QR code technology, we’ve found a fantastic way to connect with the past and bring these heirloom styles to the next generation.”
The MK40 Reissue Capsule will be released in Michael Kors Collection stores and on MichaelKors.com in monthly drops, starting now. And be sure to check out this video, which speaks to Michael’s inspiration for his 40th anniversary collection. —Noa Nichol
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