H&M Canada has launched a platform for consumers that will give a second life to their fave styles—from any brand.
H&M Rewear is a C2C resell destination where Canadians can, for the first time among shoppers globally, buy and sell any piece of clothing in their closet, regardless of brand. Use it to search for H&M products you missed out on the first time around by the product number found on the care label; conversely, H&M Rewear will help sellers, through its price recommendation algorithm, determine the best competitive price to optimize their chances of success.
H&M Canada will also be offering members the option to resell their past purchases in one click through a “smart button.” Smart. —Noa Nichol
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