Iconically Canadian, The Bay has snagged the title of style partner of our country’s only NBA team.
As such, the retailer will have unique opportunities to engage with fans across the country through at-home and in-arena activations, including half-time integrations, swag giveaways and co-branding of the player tunnel—where it all begins on game night. Plus, later in the season, The Bay will unveil an exclusive capsule collab with the Raptors, providing fans with collector-worthy apparel. All net proceeds will go to support Hudson’s Bay Charter for Change—an initiative that works to accelerate racial equity in Canada.
We can’t wait to start #stripespotting with the Raptors season tip-off in October. —Noa Nichol
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January 24th, 2025 at 10:24 pm
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