If there’s one thing fashion makers have learned in the last decade or so it’s this: sustainability must be built into every design. Consumers are demanding it, and our future is, too. That’s why the iconic WonderBra brand continues to offer comfortable undergarments with great fit and support, but now made from recycled materials, positioning itself as a leader in sustainable underwear.
We are all aware of the importance of making big or small gestures for the future of our planet, now more than ever, so WonderBra’s Eco Pure collection is taking a step further by creating undergarments with recycled nylon yarn and recycled polymers. Who would have thought that a plastic bottle could one day become a bra?!
The Eco Pure collection is available now online and at The Bay; check out two of our favourite styles below! —Vita Daily
ecopure lace minimizer. Developed to minimize bust projection, 60 per cent of this comfortable and elegant style ($52) is made from recycled fibres. This bra includes fully adjustable straps and smooth cups with soft lining for ultimate comfort. Available in black and almond, in sizes 36-40C, 36-42D, 36-40DD
ecopure comfort strap. A wirefree bra ($52) that provides comfort and support with classic lace details. Sixty-four per cent made of recycled fibres, this style has wide built-in comfort straps for all day wear. Available in black and almond in sizes 42-46C, D and 38-46DD.
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