Could it get any more Canadian (eh)? Tim Hortons and Justin Bieber are teaming on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand.
Tim Hortons guests in Canada and the U.S. will get their first taste of the collaboration on November 29, with the launch of a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle flavours.
Justin shared with the Tims team that Timbits are his fave item on the menu, which led to a multi-stage, iterative journey with chef Tallis Voakes, Tim Hortons director of culinary innovation, to experiment with different flavour combos and collab on the recipes that guests can soon try for themselves.
“Doing a Tim Hortons collab has always been a dream of mine,” says Justin. “I grew up on Tim Hortons and it’s always been something close to my heart.”
There’s even going to be a fun TV commercial for the Timbiebs launch, so tune in for that! YUMMY! —Noa Nichol
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