“The place where dark and light begin to touch is where miracles arise.” And now, Givenchy is going to show us how.
As one of the oldest species on earth, algae gave origin to life on Earth. Mostly grown in shallow water, Vital Algae, which generates around 50 per cent of the oxygen produced on earth, has an exceptional ability to survive in the most hostile conditions. Algae are subject to major temperature variations, UV rays, pollution and bacterial attacks. Givenchy’s scientific experts started studying in Vital Algae almost 25 years ago. Over the course of their research, they have managed to unlock the secrets of these age-old organisms and to convey their extraordinary vital energy to skin through Le Soin Noir—a range featuring exceptional performances and sensory appeal.
With more and more scientific findings over the years, Le Soin Noir is now entirely renewed: new formula, new design and new technological feats. And Vital Algae is the only ingredient that remains in the collection. Givenchy Laboratories are now capable of isolating, purifying and concentrating in Black Sap the four micro-nutrients behind the Vital Algae’s life force. The new formulas of the Le Soin Noir range are enriched with this precious Black Sap in an optimal concentration, for smoother, plumper, more glowy and youthful skin.
If you haven’t had the chance to experience the black magic of Le Soin Noir yet, the Black and White Mask ($352, Holt Renfrew exclusive) is a great product to start with. Combining the extraordinary life force of millennial Vital Algae and light-revealing power of luminescent micro-algae, this mask helps revitalize, tighten, restore moisture and brighten up your skin in just 20 minutes. Magic, indeed! —Louisa Chan
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