Smashbox’s Photo Finish Primer holds the No. 1 makeup primer rank in Canada and, with this success, the brand is launching a new collection of primers staring six iconic Canadian talents.
Smashbox’s new primer collection features technology that not only perfects the skin for makeup but also protects the skin with formulas targeted to your skincare concerns. And who better to tell this story than six incredible women from around Canada?! They are: Tanya Kim, a prominent Canadian TV personality and multimedia host/producer; Killa Kels, a Toronto-based DJ, influencer and mother; Mademoiselle Jules, a wife, mother of three and lifestyle blogger from Montreal; Sarain Fox, an Anishinaabe from Batchawana First Nations; Yolanda Largie, a plus-size model and co-founder of Canadian Curvies; and Lucie Rheaume Gonzalez, a Montreal native and head of two successful ventures.
“We had the opportunity to work with a talented group of Canadian storytellers who are innovators in their chosen profession,” says Susy Brown, marketing director, GTM Brands at the Estee Lauder Companies. “Each of our stars had unique skincare concerns. We showcased the primers on clean skin with and without makeup to illustrate both the skincare and makeup benefits of each formula.”
This Canadian centric campaign is a first for Smashbox, and we’re looking forward to getting to know these ladies, and their perfect primer, better! —Noa Nichol
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