International Men’s Health Week, June 13-19, 2022, is all about increasing awareness of preventable health issues and encouraging men to engage in a healthier lifestyle by going to the doctor regularly, staying active and getting the nutrition they need. With Younited, that last part is a breeze! Younited products are designed to fuel and enhance all aspects of the self with top quality natural health supplements that are tailored to nourish, strengthen and enhance men’s health; we chatted with founder Renzo Mariani to find out more! —Noa Nichol
Hi Renzo! Please tell us a bit about yourself to start.
Well, I’m a natural health and fitness geek; I’ve been active my entire life and started using supplements at the age of 15. My success with weight training and supplements inspired me to learn more, it consumed me, so much so, that I abandoned my planned career path in pursuit of an opportunity with a sports supplements brand in the late 1990s. While the early part of my journey was focused on supplementing to improve athletic performance, I was also attentive to my overall health. In the last few years, my intention has been on maintaining athletic performance while minimizing the impacts of aging.
When and why did you launch Younited Nutrition?
I left my corporate career in 2018, and I started working on Younited about a year later. For me, it was a continuation of my life’s work; Younited is the culmination of my 30-plus years of being a consumer of vitamins and supplements, combined with my experience in sales, marketing, and product development in the natural health space. It was, and is my passion, and how I live my life. Younited Nutrition with Purpose officially launched in March of 2022.
What niche were/are you aiming to fill?
The brand is entirely selfish, and I’m not shy about that. I set out to improve on the supplements that are the foundation of my own supplement regime, incorporating the latest information and most absorbable ingredients to make the best possible products. The underlying themes are quality, efficacy, and healthy aging support.
What products do you currently offer, and what makes them unique?
Our current line-up features a Superfood powder, an All in One Plant Protein with Superfoods, a High Performance Multivitamin, and an Energy/Healthy Aging powder. Our Superfood and All-In One are 100% organic and the taste is best in class. Our multivitamin and energy activator are formulated to support active lifestyles and healthy aging.
How does your brand transcend certain fads and trends currently associated with men’s health and supplements?
My goal is to provide foundational nutrition supplements; products that everyone should be using daily, like our Mulitvitamin, Superfood powder and All In One. These provide the building blocks of good health; vitamins, minerals, phytonutrients, polyphenols, etc. The formulas are cutting edge, and based on science and studies, not fads. As the brand grows, we are looking at providing tailored solutions to issues that we all suffer from at various stages, whether it’s cognitive support, or hormonal support, to anti-aging specific formulas. The product mix largely mirrors those that have been part of my daily routine over the years.
Further, how do Younited supplements apply not only to the physical aspect of self, but to the mind as well?
In general, proper nutrition supports good health in every part of the body including the mind/brain. Without this as the base everything else is a band-aid. We specifically include adaptogens and medicinal mushrooms in several of our formulas as they have been shown to support brain/mind health. We also have a dedicated cognitive formula coming to market soon that will focus on brain health and mental acuity.
What does your personal, daily Younited regime look like?
I start my day with a scoop each of All-In Superfood and Energy Activator in a glass of water before my morning exercise. Following my workout I add a scoop of our All-In One Plant Protein to some frozen fruit and water and have my post workout shake or breakfast smoothie. I take 2 capsules of our High Performance Multi with this, and then I take 2 more capsules of our multi with lunch. The All-In-One Plant Protein also works well in energy balls and we’ve even baked chocolate chip cookies with it. You can add it to oatmeal or overnight oats, too.
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