Meet Purple

There’s a new candy spokesperson in town, and she’s the first fresh colour to join the M&M’S lineup in a decade: meet Purple.

Designed to represent acceptance and inclusivity, the newest member is known for her earnest self-expression. Keen self-awareness, authenticity and confidence are the driving forces behind Purple’s charm and quirky nature. Her mission: to remind us to celebrate what makes us unique. She joins the legendary cast of M&M’S characters, who recently were given a refresh with updated looks and more nuanced personalities in January.

To mark this exciting global debut, Purple is harnessing the power of music to showcase her individuality with the release of her first music single and video. Entitled, I’m Just Gonna Be Me, the song features the extraordinary talents of saxophonist Grace Kelly, dance and choreography masters Devin Santiago and Colo Cag, celebrated opera singer Anthony Roth Costanzo and special appearances by the rest of the M&M’S crew, including Red, Yellow, Orange, Brown, Blue and Green! —Vita Daily

mms.com