Celebrating Kids’ Creativity Through Clothes

There’s a new children’s clothing collection dropping on November 10, 2022, that taps into the power of imagination.

Part of its Innovation Stories initiative, which is dedicated to promoting more sustainable materials, technologies and production processes, H&M‘s Imagine That range places the spotlight firmly on pioneering innovations for the next generation. Celebrating children’s creativity and their neverending imagination, the collection’s key looks comprise street-inflected pieces in a vivid rainbow-bright colour palette, pairing playful designs with resourceful materials and processes—including a cactus-derived leather alternative and sequins made from recycled plastic bottles.

Sized for ages 8 to 14, this collection is an imaginative fusion that blends euphoric colour, energizing print and stimulating texture. A kiddo’s dream! —Vita Daily

hm.com