It’s official! Pantone has announced that its pick for COTY 2023 is Viva Magenta!
This vivid shade is described as being both powerful and empowering—a new animated red hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint.
We absolutely adore this shade, and can’t wait to bring you more fun news around it in 2023! —Vita Daily
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