Athleta Opens On Robson Street & Launches Its First Plant-Based Foam Yoga Mat + New Flow Freely Collection (Win!)

Among performance, lifestyle and athleisure brands for women and girls, Athleta is a winner in our books. The label, which offers workout to workday pieces with novelty in colour and product details and exclusive collaborations with VIP partners like Allyson Felix, Simone Biles and Alicia Keys, recently opened its seventh Canadian location at 1035 Robson Street in Vancouver. The fresh space, at nearly 2,500 square feet, is a stunner, and has many unique features to share with locals.

The new Robson Street store will provide customers with unique offerings including buy online, pick up in store and order-in-store services, alterations, and in-store education about the brand and its product selection. A part of the San Francisco-based Gap Inc., and a certified B. Corp company, you’ll find inclusive sizing from XS to 3XL as well as multi-generational garments for everyone from girls to grandmothers. This female-led brand is designed to take women throughout their day and accommodate their busy, active lifestyles, from work to workout to weekend, and everything in-between.

Additionally, Athleta is now your yoga destination, too, with the launch of its new yoga mat and block and accompanying Flow Freely collection! Rooted in Athleta’s performance DNA, the debut yoga range was created with a commitment to making more sustainable, technical products in a way that creates positive environmental and social impact for its employees, customers and the planet. The mat, for example, is made with 70 per cent YULEX® natural rubber, a plant-derived material responsibly sourced from 100 per cent FSC certified forests. The yoga block is made with 51 per cent renewable sugarcane plants and the yoga bag is made with 100 per cent recycled polyester ripstop fabric. Available in an array of colour options such as Snapdragon Rose, Damask Mauve and Coastline Blue, the mat, block and bag range in price from $29 to $139.

In terms of clothing, key performance pieces developed to complement the accessories above include the Transcend Bodysuit, Transcend Stash Straight Leg, Transcend Stirrup, Transcend Plunge Bra A-C and Transcend Support Top. Our fave offering, though, is the Transcend Stash Tight in Salvia Pink, in a second-skin light-feeling yoga fabric that gives a barely there yet fully covered sensation and easy-access pockets to stash your essentials, on or off the mat. —Noa Nichol

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Win! A $200 Athleta GC + A Yoga Mat!

Congrats Brooke L. of Northern Arm, NL, who will receive a $200 Athleta GC + A Yoga Mat! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadaily.ca. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.