Eczema (a.k.a. atopic dermatitis) is a chronic inflammatory skin condition that’s characterized by dry, itchy patches. While redness has historically been flagged as another key marker, inflammation can present itself differently in various skin tones—something actress and entrepreneur Tia Mowry discovered firsthand. Indeed, “[Eczema] tends to be more of a purple or ash-grey colour in darker skin tones, making the diagnosis more challenging,” says Dr. Sonya Abdulla, a dermatologist at Dermatology on Bloor in Toronto. This lesser-known fact prompted Aveeno to launch their #SkinVisibility campaign to raise awareness among Canadians about the underdiagnosis, care and treatment of eczema in people of colour. We caught up with Mowry, who has partnered with the brand, to hear her struggles and triumphs dealing with eczema in the public eye. —Ingrie Williams & Emily MacCulloch @t.zonebeauty
When did you first start noticing your eczema?
I had gone undiagnosed for years. As a child my mom, who herself experienced undiagnosed symptoms into adulthood, thought I had sunspots because my eczema is triggered by bad weather. I would get flare-ups of round circles or dry spots that were itchy and scaly. As I aged, I started getting small, itchy, and painful bumps on my hands.
How did you eventually get diagnosed?
I went to a Black doctor who quickly identified my skin issues as eczema and she referred me to a dermatologist. Once I got diagnosed, I was hyper-aware that neither I, nor my mother, had the proper resources or tools to find diagnosis easily.
What made you want to partner with Aveeno?
What I love about working with Aveeno is that there is now awareness of how eczema presents on BIPOC people. I was able to get my children diagnosed and treated for their eczema relatively easily, which was not my experience at all.
How have you learned to treat flare-ups?
Being proactive has really helped me. Once you find the right products and are diligent about your routine, dealing with eczema becomes a lot easier. When I continuously use my routine, I don’t suffer with itchy skin as much and my flare-ups are less frequent and more manageable.
What beauty rituals soothe your eczema-prone skin?
The Aveeno Eczema Care Itch Relief Balm and Ultra-Calming Nourishing Night Cream are amazing. To hold moisture in my skin as I sleep, I use the night cream on my hands, legs and feet before bed.
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