The old adage is true: less is more. Our beauty routines are no exception—whether it’s time spent perfecting a look, or the number of products in our makeup bags. With the merits of minimalism in mind, entrepreneur Shalini Vadhera launched beauty brand Ready Set Jet.
“I wanted to help beauty lovers say goodbye to complicated beauty routines,” Vadhera explains. Her unique resumé had her perfectly poised to do that. At the age of 19, her dad sent her to India to start her own business. “I cried the whole way thinking they were arranging my marriage,” she says. But her first love was beauty, so she picked up parttime work at a Clinique counter before finally landing The Tonight Show with Jay Leno—her “big break” as a celebrity makeup artist. Eventually she added philanthropist and book author, Passport to Beauty, to her credentials.
Ready Set Jet’s less-is-more approach is based on two space-saving products: Beauty Batons ($44 each) and Color Stacks ($17 each). “One of our Beauty Batons replaces four to six products,” she explains. The chunky, multipurpose makeup sticks have a product at each end. “My producers in Amsterdam used one balm to groom their brows, hydrate their skin, seal split ends, moisturize chapped lips and cuticles.” That was the inspiration for the Hydrate and Glow Beauty Baton, just one in a lineup of batons to choose from. Together, they form an entire routine—from initial cleanse and hydration to fi nal cheek and lip stain.
To make eyes pop, the Color Stacks are a smart upgrade to traditional eyeshadow palettes. “I hate when I buy an eyeshadow palette and use the same three colours and never touch the other nine,” Vadhera admits. Up to 10 customizable shades can be snapped together for a mix-and-match palette of your choice. Plus, they do double-duty thanks to skincare ingredients like hyaluronic acid, vitamin E and Passport to Beauty Shalini Vadhera’s versatile cosmetics line is all about paring down to get ready to go jojoba oil. Not to mention it’s the sort of brand we want in our makeup bags. The products are vegan, cruelty-free and paraben-free, and the refi llable model (that’s also recyclable) means less ends up in the landfill. “All of our products are also waterless, making them more concentrated with a longer lifetime.”
As an Indian-American, Vadhera knows how important diversity is in cosmetics. “I was never able to fi nd colours that matched or complemented my skin tone,” she says. So it’s no surprise that an inclusive colour palette is foundational to the brand. “I spend a lot of time creating high-pigment products and shade ranges that truly celebrate the global citizen.” An antidote to product pile-on, Ready Set Jet is about paring down. Whether it’s to save time in the morning or space in our bag—or both. “The number 1 request I always get from time-starved women is how to shorten their beauty routine,” she says. “Hybrid products are truly the best because you get multiple uses. Less is more!”
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March 29th, 2023 at 9:06 pm
I am impressed with how one of your Beauty Batons replaces four to six products. This idea is so on point. I mean who needs to lug all that makeup if these products are compacted down to size and perfect to travel with.