Here’s a collab worth drinking to! Jameson, the world’s No. 1 Irish whiskey, alongside the iconic workwear brand Dickies, have joined forces to connect their communities of modern-day creators to launch Crafted Together: a unique collection of limited-edition apparel and a one-of-a-kind Jameson bottle. With shared values and matching uniforms, Jameson and Dickies are bringing together the worlds of whiskey and workwear with a collaboration that pays homage to the brands’ shared values and rich history of craftsmanship. We chatted with Louise Healy, senior brand manager, Jameson, to learn more.
Hi Louise! Please tell us a bit about yourself to start.
Hello there! I’m the Senior Brand Manager for Big Whiskies at Corby Spirit & Wine, managing a diverse portfolio of international and Canadian owned whiskies such as J.P. Wisers, Lot 40 and of course, our beloved Jameson Irish Whiskey.
We’re so excited about the Jameson x Dickies Crafted Together launch! How did this collab come about, and why are the two brands, together, a perfect fit?
Jameson Irish Whiskey and Dickies are both rooted in a rich history of high-quality craft and kinship, making this collaboration a natural partnership. Craftsmanship brings kindred spirits together; a community united by a common goal, a shared set of values and a matching uniform. There’s no room for ego or judgement, just a good ol’ time in your local watering hole, winding down after a hard day’s work with a Jameson in hand. Jameson was founded in 1780 when workwear was the uniform of the working community while Dickies has been a quality workwear brand since 1922. By bringing the brands’ shared values together, we aim to celebrate the kindred spirits among us, the modern craftspeople of today, coming together over a glass of Jameson!
What products are available in the range, including both clothing and a special Jameson bottle?
The ‘Crafted Together’ multi-piece capsule collection includes signature pieces and fan favourites like the iconic Dickies Eisenhower jacket, overalls, beanies, caps and more! We’re also excited to bring a new bespoke graphic on select tees and hoodies that pays homage to the original Jameson ‘Barrelman’ icon linked to the brand since the 1700s. Bottles of Jameson Irish Whiskey with the limited-edition label from the partnership can also be found on shelves nationally.
Who are they for?
While the collaboration celebrates modern craftspeople and the communities of craft, we invite everyone to try out the quality workwear collection and take a sip of the world’s #1 Irish Whiskey! The limited edition collection features women’s, men’s and unisex pieces that combine workwear with streetwear so whether you’re a bartender, skater or artist, anyone can wear the collection and join us in toasting craftspeople everywhere!
How does this collab speak to modern-day creators everywhere, and bring together the world of whiskey and workwear?
Whether you’re crafting your own cocktail with the signature taste of our Irish Whiskey or styling iconic Dickies pieces, the on–trend collaboration speaks to modern-day creators through its ability to inspire creativity and artistry. We celebrate the people, the environments and the community that has fostered conversation and connection and the places where people donned their uniform with a sense of pride.
Do you have a personal fave piece from the range?
Though the sweaters may be the most comfortable pullovers I’ve worn, my heart has been won by the Jameson x Dickies overalls. Stylish, functional & one-of-a-kind, what’s not to love?
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