Our pals at Levi’s have come up with yet another denim innovation, and this one is plant-based
Having already committed to building a better, more sustainable future through initiatives like reducing water usage, saving almost 13 billion litres, and partnering with Better Cotton, which supports sustainable agricultural practices that replenishes soil health, promotes cleaner waterways and supports farmer livelihoods, Levi’s is now released new Plant Based 501 Jeans made of 97 per cent plant-based/bio-based inputs and dyed in plant based indigo. The fabric is made with 100 per cent Organic Cotton Standard (OCS) certified organically grown cotton and the indigo is USDA Biobased Certified and lab tested for biobased content. Plus, check out the following earth-friendly features:
- Instead of leather the jean’s back patch is made from MIRUM by NFW, a 100 per cent bio-based and plastic-free material that generates no effluent in production.
- The internal pocket bag is 100 per cent cotton and printed with BioBlack TX, a plant-based black pigment made from wood waste and developed by Nature Coatings, another collaborating partner.
- Woven labels and sewing threads in non-critical areas of the garment are also 100 per cent cotton.
- Levi’s 150-year guarantee is printed on heavy weight, 100 per cent cotton pocketing printed with bio-renewable, bio-based black ink made from FSC certified wood waste.
“As a company that has been making 501 jeans for 150 years now, we have an opportunity, and a responsibility, to continually interrogate the process by which these jeans are made,” Paul Dillinger, VP of design innovation at Levi Strauss & Co., says. “These jeans build on past efforts to create more circular jeans and in turn give us a foundation for future innovation.”
The Plant-Based 501 jeans will be available in store at the Toronto Eaton Center and online starting on July 31. We say, make all our pants plant-based! —Vita Daily
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