Looking for a smoooth summer drink? White Claw, the creator of the nation’s number one-selling hard seltzer, has launched new White Claw Premium Vodka, which just so happens to be the world’s first Triple Wave Filtered vodka. This first-of-its-kind filtration process uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma and, you guessed it, smoothness.
“Innovation has been at the heart of everything we do for 50 years. We disrupted the industry, creating an entirely new taste in the Hard Seltzer category with White Claw by bringing new thinking, technology breakthroughs, and our unmatched iconic flavours to market. The same innovative spirit and technological know-how inspired the creation of our premium vodka—we believe the vodka category is ready for its White Claw moment,” says Anthony von Mandl, founder and CEO of the Mark Anthony Group of Companies.
While the full process behind it is top-shelf secret, White Claw Premium Vodka is made with 100 per single grain and distilled five times in columns with copper plates. It is Triple Wave Filtered—named for the use of immense pressure equal to three 30-foot waves—which has the same smoothing effect on vodka that ocean waves have on stones and shells. And it is filtered through activated carbon from charred coconut shells. Each bottle of White Claw Premium Vodka is carefully bottled and embossed with the White Claw logo: the surge of three perfect crests coming together.
The result is a minimal yet complex combination of aromas and sensations in the mouth and nose—subtle notes of citrus at first, then grain, then a velvety finish. Along with the creation of a new process, White Claw also came up with a new way to describe the premium vodka: it’s the “smooovest”.
“We spent almost a decade researching and developing a new way to show drinkers what complexity looks, tastes, and feels like within the minimalist experience of vodka,” adds von Mandl. “We created one of the most complex production processes of any vodka in the world to produce a vodka unlike any other.”
Find White Claw Premium Vodka as well as White Claw Flavoured Vodka in three iconic White Claw flavours—mango, black cherry and pineapple—in stores now. —Vita Daily
share:
Be the first to comment