Dream Brand Collab: Gap & LoveShackFancy’s New Capsule Collection Is Perfectly Pretty

When two of our fave fashion brands get together for a collab, we get, well, giddy! Today, Gap and LoveShackFancy have launched their limited-edition, multi-category capsule collection of women’s, men’s, kids and baby apparel and accessories for every generation. The collaboration shines at the intersection of culture and romanticism, merging Gap’s iconic styles with LoveShackFancy’s vintage-inspired florals and feminine silhouettes.

The collection brings a fresh take to classic denim, pastels and logo-wear, incorporating neutral tones, floral prints, whimsical textures and fabrics showcasing a romantic and nostalgic twist to Gap’s signature arch logo typeface. The limited-edition capsule also includes shared styles and prints across men, women, kids, and baby for family matching moments. The entire assortment spans across multiple product categories including jeans, skirts, dresses, pants, hoodies, outerwear, button-downs and accessories.

As if nearly 80 styles to choose from isn’t delicious enough, in order to showcase the collection and each brand’s heritage, award-winning artist, entrepreneur and philanthropist Ciara serves as the face of the campaign alongside two of her adorable kids, Future and Sienna, capturing the beautiful bond between mother and child. Shot by fashion photographer Zoey Grossman, each portrait enhances one’s unique individual style and the power of confident femininity. Bridging the generational gap, the cast is rounded out with the next generation of changemakers, artists and dancers, infusing movement into every frame to showcase the distinct structures and outlines of the collection.

Starting today, the Gap x LoveShackFancy collection will be available to shop on Gapcanada.ca, LoveShackFancy.com and in select Canadian Gap stores. For more on the Gap x LoveShackFancy collaboration, follow along with @gap and @loveshackfancy. Pretty awesome! —Vita Daily

gapcanada.ca