Health & Beauty

Women Walk Their Worth @ The Eiffel Tower

October 2, 2023

On October 1, 2023, L’Oréal Paris returned to the world’s fashion capital with its sixth edition of Le Défilé L’Oréal Paris, under one of the world’s most iconic landmarks, the Eiffel Tower, in celebration of women’s empowerment, inclusion and sisterhood. This year, alongside the entire L’Oréal Paris spokespeople family, the general public came together under the Iron Lady to make a feminine and feminist statement. The show was broadcasted live on Instagram, YouTube and, for the first time, spectators were able to experience it on Roblox.

The message of the show, Walk Your Worth, was designed to inspire all women, along with the brand’s family of fearless spokespeople, to unapologetically show up in the world and walk towards their destiny in confidence. Playing on the brand’s world-renowned tagline, Because You’re Worth It, these four powerful words reflect the brand’s mission to value self-confidence and give every woman the power to express their worth, to take the place they deserve in society and make change happen.

Le Défilé L’Oréal Paris is always a made-in-Paris global rendez-vous that celebrates sisterhood and empowerment. The brand’s spokespeople at Le Défilé L’Oréal Paris included Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai and Yseult.

Le Défilé L’Oréal Paris embraced the synergy between beauty and fashion. In-house global makeup director Val Garland and her team of artists, along with hair guru Stéphane Lancien and his team, returned to the show to produce incredible looks with their creative expertise to craft the season’s beauty and hair inspiration.

Cindy Bruna opened the show in a custom Viktor&Rolf dress with the message Worth It emblazoned. Kendall Jenner closed the show in a custom Ludovic de Saint Sernin dress, featuring more than 150,000 Swarovski Crystals. The brand also partnered with the following designers: Ami, Armani, J’Amemme, Avellano, Awake, Azzaro, Jisoo Baik, Wales Bonner, Lady Miss Boo, Rosalie Boonstra, Pierre Cardin, Georges Chakra, Coperni, N. Digo, Nensi Dojaka, Egonlab, AZ Factory, By Fang, Germanier, Gaurav Gupta, Nicolas Jebran, David Koma, LGN, Ester Manas, Isabel Marant, Juana Martin, Mihano Momosa, Moschino, Zuhair Murad, Natan, Patou, Viktor&Rolf, Stephane Rolland, Elie Saab, Jean-Louis Sabaji, Laure de Sagazan, Songzio, Mélique Street, Raisa Vanessa and Robert Wun. —Vita Daily

lorealparis.ca

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