6 Infuencer-Founded Beauty Brands

In the ever-evolving world of beauty, influencers have become major players, not only for their makeup skills and skincare expertise but also for their entrepreneurial spirit. These influencers have taken their passion for beauty to the next level by creating their own beauty brands. If you’re looking to revamp your beauty routine, here are six influencer-founded beauty brands that deserve your attention. —Ashley Harris

Marianna Hewitt (@marianna_hewitt) and Lauren Ireland’s (@laurenireland) Summer Fridays brand is all about creating products that fit seamlessly into your busy life. Their Jet Lag Mask ($49) quickly gained popularity for its hydrating and revitalizing properties. The brand has expanded its product line to include a range of skincare essentials, perfect for achieving that coveted healthy glow.

Tina Craig (@tinachencraig — formerly, @bagsnob), renowned for her handbag-focused blog, ventured into the world of skincare with U Beauty. This brand emphasizes simplicity with its “less is more” approach. Their Resurfacing Compound ($128) is a cult favourite, featuring a multifunctional formula designed to address multiple skincare concerns with just one product. U Beauty is all about streamlining your skincare routine while delivering impressive results.

Jen Atkin (@jenatkinhair), a celebrity hairstylist influencer, founded Ouai, a haircare brand that focuses on creating effortless, runway-ready hair at home. Ouai offers a wide range of products, from shampoos and conditioners to styling aids. One of Ouai’s top sellers is their Hair Oil  ($30), which helps to repair damaged hair. With sleek packaging and effective formulas, Ouai has become a staple in many beauty routines.

Huda Kattan (@hudabeauty) is a beauty mogul known for her makeup expertise and transformative tutorials. Huda Beauty boasts an extensive collection of makeup products, including the famous Empowered Eyeshadow Palette ($51.75). The brand’s dedication to inclusivity and innovation has made it a global sensation.

Nikkie de Jager (@nikkietutorials), a talented makeup artist and Dutch beauty influencer, introduced Nimya to the beauty world. This brand is all about enhancing your natural beauty with a range of easy-to-use makeup products. Check out the Set It & Forget It Setting Spray ($31.48) for a long-lasting look.

Patrick Starrr (@patrickstarrr), known for his fierce makeup looks, created One/Size to celebrate beauty in all its forms. The brand offers a diverse selection of makeup products, which includes top seller, the Ultimate Setting Powder ($34). One/Size is all about empowerment and self-expression, making it a must-try for makeup enthusiasts.