Lifestyle & Parenting

Breaking News: Zeddy Returns To Zellers!

October 24, 2023

He’s back! Zeddy, the beloved stuffed bear that captured the hearts of Canadians for decades, is back in plush form and available for purchase at Zellers, in-store starting Friday, October 27, and online beginning October 30. Check out some fun furry facts about Zeddy below:

  • Zeddy’s extraordinary journey began in 1986 when he was born on a frosty, clear day in the woods of Northern Canada. He made his first appearance at a Zellers store in Winnipeg. Very quickly he became a beloved and cherished figure.
  • Zeddy’s look has evolved over time – from a plush white sweater in the ’90s, then switching to a bright yellow sweater in the 2000s, Zeddy’s charm endured. Now, in 2023, Zeddy returns with a brand new look, sporting a vibrant Zellers red shirt, featuring an updated typeface.
  • What sets Zeddy apart is not just his charming appearance but his enduring commitment to spreading joy. In his initial years, Zeddy was a staple in Zellers stores, delighting children and families wherever he went. He brought smiles to birthday parties, made hospital and school visits, and participated in various community and charitable events.
  • “Zeddy Banks” at cash registers encouraged customers to donate pocket change to support children’s charities across the country.
  • Zeddy also embraced special campaigns and events, from sporting hockey jerseys to donning a Santa Claus costume with a beard. He even wore a custom astronaut suit for the annual “Zellers Moonwalk,” which raised funds for the now-named Cystic Fibrosis Canada.

And just when you thought your heart could not get any warmer, with every purchase of Zeddy at $15, $5 will go to support Zeddy’s amazing friends at Campfire Circle, a charitable organization that brings healing through happiness to kids with cancer or serious illness and their families. —Vita Daily

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