Before all of us can dream of the holidays, Canadian post-secondary students must tackle and conquer exam season. And, while “examiety” may be here (that super anxious, stressed feeling during finals week), Excel Gum just created the perfect gift for students to bring a sense of tranquility with the uniqueness of ASMR.
The brand has created Excel Study Beats—a full ASMR-curated playlist exclusively on Spotify—to help Gen Z students at Canadian colleges and universities manage their study-related stress. The new dynamic duo of ASMR and gum actually has benefits applicable for when you need to get in the zone.
Of course, we’re seeing the growing trend of ASMR (autonomous sensory meridian response) take over everything, starting on TikTok, and the obsession Gen Z have with the oddly-satisfying sounds is rising. Students can now stream the relaxing sounds of gum, from chewing to opening the blister pack, to enhance study sessions.
Bubble gum bonus: make sure to tune in during your next study break or Sunday relaxation day, as every stream earns a $1 donation (up to $25,000) to Food Banks Canada! —Vita Daily
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