If you’ve been on the hunt for a new mascara, you’re in luck. Multiple big-name beauty brands have unveiled new products ranging from lash lengthening and volumizing to smudge-proof and waterproof products. Take a journey through the enchanting world of mascara innovation as we showcase the latest lash enhancers of 2024. —Ashley Harris
L’Oréal Paris
Elevate your lash game with L’Oréal Paris’ latest creation — the Voluminous Panorama Mascara ($20). Immerse yourself in corner-to-corner, panoramic volume and eyes that appear 1.4 times bigger. This mascara boasts an exclusive 5% stretchflex complex for ultra-flexibility, ensuring your lashes extend gracefully for a remarkable 24 hours of volumized wear. Its smudge-proof, clump-free, and flake-resistant formula, coupled with a multi-level bristle brush, delivers precise application for a show-stopping look.
Trinny London
Introducing Trinny London’s special edition Lash2Lash ($30) mascara, a makeup essential for 2024. With its official launch on January 9th, this mini mascara packs a big punch, ensuring no lash is left behind. The innovative tapered brush lifts, lengthens, and separates each lash, leaving them clump-free. Infused with organic chestnut extract, this mascara conditions lashes, keeping them shiny and healthy.
Sephora Collection
For lifted lashes in 2024, turn to Sephora Collection’s Love The Lift Mascara ($16). Its ultra-black, weightless formula enriched with gravity-defying wax adds instant curl from root to tip in just a few strokes. The double-sided silicone brush optimizes application, featuring short bristles on the inner side for texture and longer bristles on the outer side for loft and curl. This timeless black mascara enhances any style by achieving an ultimate lifted look.
Yves Saint Laurent
Prepare for the Lash Clash Extreme Volume Waterproof Mascara ($40) from YSL, launching in February. This variation of the beloved Lash Clash Volumizing Mascara offers a waterproof, heat-proof, humidity-proof, and smudge-proof formula that ensures up to 48 hours of colour and wear. Infused with nourishing iris extract, it softens lashes while thickening and boosting volume by a staggering 400 percent.
Tower 28 Beauty
Dive into Tower 28 Beauty’s MakeWaves Lengthening + Volumizing Mascara ($27) in the rich espresso brown shade, Drift. The unique formula ensures lengthening and curling for a bold look that stands out.
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