Similar to the Western New Year, the Lunar New Year holds profound significance in various East Asian cultures, signifying the advent of a new beginning. Spanning from February 10 to February 24, these celebrations highlight the age-old tradition of exchanging gifts and wearing new clothes that symbolize prosperity and good fortune, while also paying homage to the Chinese Zodiac animal of the year. This Lunar New Year is especially unique as it marks the Year of the Dragon, the only mythical creature in Chinese folklore, renowned for its enchanting aura and mystique. Enhance your festivities this year by shopping for items that encapsulate the strength, wisdom, and power associated with this auspicious creature. Here are 13 exclusive, dragon-inspired fashion and lifestyle launches to check out! —Christina Armanious
Exploring one’s cultural heritage is a significant part of the Lunar New Year, and fine jewellery stands as a poignant emblem to honour this tradition. Not only does it hold sentimental value across generations, but it also has the potential to become a family heirloom. Swarovski’s Year of the Dragon collection, featuring a range of crystal-embellished earrings, bracelets, and necklaces adorned with dragon motifs, offers the perfect gift options for marking the occasion and passing on a piece of cultural legacy.
Roots collaborated with the Hong Kong-based streetwear brand CLOT to release an exclusive collection for the Lunar New Year. The limited-edition lineup includes a variety of items such as varsity jackets, hoodies, sweatsuits, leather goods, and more––all adorned with vibrant dragon illustrations. Additionally, the collection offers sizes for kids and babies, allowing you to purchase coordinated pieces for the entire family!
Pandora charms have consistently been exceptional choices for gifts, thanks to their extensive range that caters to every individual in your life. This Lunar New Year, the brand has introduced a captivating dragon charm, uniquely coiled to encircle the charm bracelet. Furthermore, you can explore other evergreen Lunar New Year-inspired charms, including the red envelope dangle charm, the lucky amulet dangle charm, and more.
FENDI recently launched a special partnership with Pokémon and Fragment Design for an accessories and apparel collection, showcasing illustrations of “Dratini,” “Dragonair,” and “Dragonite” to celebrate the Year of the Dragon. These three dragon-type Pokémon hail from the first generation of the Pokémon series.
Timepieces are among the few accessories designed for everyday use. This Lunar New Year, Fossil is inviting shoppers to wear the strength of the dragon daily, with their auspicious watch collection. Featuring gold-tone cases and straps, complemented by vibrant red dials adorned with a sculptural dragon design, the collection honours the traditional colours of the festival. Each watch in the capsule comes in a custom-designed tin, making it perfect for gifting.
To celebrate the Year of the Dragon, Coach collaborated with Beijing-based artist Lian Yang to create an exclusive collection featuring a limited-edition crewneck T-shirt, bucket hat, and purse. Merging traditional Chinese artistic techniques from both ancient and contemporary influences, every item showcases a dreamy dragon motif, with a hint of retro-cool flair.
Tory Burch’s Lunar New Year capsule collection takes on a more subtle and abstract approach, featuring sneakers, bags, and sweaters adorned with pixelated cloud appliqués. This artistic interpretation is an homage to the mythical creature’s celestial abode. Alternatively, for those seeking a bolder statement, the dragon espadrilles––ornamented with patches of the creature––offer a more on-the-nose option.
Nike’s Lunar New Year collection showcases exclusive logo designs, with sweatshirts featuring a curled dragon encircling the iconic checkmark, as well as cloud puffs and dragon scales intricately woven into the written logo.
To celebrate the Lunar New Year, Levi’s released a members-exclusive collection. Highlighting the brand’s famed denim fabric, the pieces include a trucker jacket, tote bag, and bucket hat, each embellished with a distinctive graphic displaying dragon artwork.
H&M is ringing in the Year of the Dragon with a limited-edition collection specially designed for kids. From graphic tees, appliqued sweatshirts, and varsity jackets featuring dragon designs to basics in traditional red and gold colours, you can find a whole selection of festive fashion fits for the little ones.
A significant custom on the eve of Lunar New Year involves a reunion dinner, where extended families spanning multiple generations gather together at home for a grand celebratory meal.
Williams Sonoma has curated an exquisite collection of tableware specifically tailored for this occasion, ensuring all your hosting requirements are met. Enhance the preparation of your symbolic dishes with their dragon-themed cast iron braisers, and up the festive ambiance by adorning the table with New Moon runners, napkins, plates, platters, and more.
Lunar New Year embellishments are traditionally elaborate and often include the zodiac animal of the year. In line with the festivities, LEGO has unveiled a stunning and intricate brick-built auspicious dragon––perfect for decorating your house while also offering built-in fun.
The viral Stanley Quencher is now available in a rare Year of the Dragon motif. With vibrant visuals of Camellia flowers and Sakura blossoms nestled within dragon scales, it’s the perfect way to herald the arrival of spring and add a hint of good fortune into your wellness routine.
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