If it ain’t broke, don’t fix it. That’s the philosophy behind many classic (and yes, dare we utter the overused word iconic but in this case, it applies) beauty brands that have been making their products the same way they always have. Here, some beauty essentials that your mom, your grandmother and likely your great grannie (used to) swear by. There’s a reason why these retro beauty products are still on shelves. Legend. —Catherine Dunwoody
Noxzema’s Original Deep Cleansing Cream has been top of shelf in many a medicine cabinet since 1914. Super tingly and cooling with eucalyptus it removes makeup (not for use on eyes though, it’s toooo tingly for this tender area) and provides a deep clean. Apply to face, swirl around and remove with a wet washcloth. Noxzema also cools sunburnt shoulders and makes a refreshing mask especially in these baking summer months, plus it’s dermatologist tested. The classic blue glass jar (a collector’s item if you have one) has been replaced with a plastic one, but the original formula is still what you find inside. Walmart.ca
Orange Gelée by Vacation is a reboot of “Bain de Soleil – for the St. Tropez tan” from the 1970s but this time has an updated SPF 30. When you pierce this chic metal tube to squeeze out a bit of product, that French Riviera signature scent mingled with the gel that becomes a smoothing oil is nothing short of très chic. The entire Vacation brand is a throwback to retro sun-bathing culture with loads of tongue-in-cheek imagery, packaging and messaging. Worth spending some time on their website for a chuckle while you shop online.
Avon’s Skin So Soft Original Bath Oil has been around since 1961. This jojoba-infused bath oil with its herbal scent tames rough, dry skin when you add a little sploosh into your bathtub. Some beauty insiders swear by using it after the shower instead, applying it to damp skin to lock in absorbed moisture. Secret bonus? This product repels mosquitos for some mysterious reason. Thus, the Avon brand sells a whole collection of SSS Bug Guard products too,
L’Oréal Paris Elnett hairspray is a mainstay in many a hair and makeup artist’s kit now, and ever since it was launched in 1960. Used onset at fashion shoots, backstage at runway shows and for prepping Hollywood’s elite for red carpet events, the secret to this hairspray is the lightweight but strong holding formulation and added sheen it provides. The scent is light, and this spray is easily brushed out of hair. Plus, the brushed gold spray can with its sophisto-sketch of some seriously big hair is too throwback-fabulous not to leave out on your bathroom counter. LondonDrugs.com
Nivea Crème originated in Germany in 1911 and is the Number 1 skin care cream in the world. This super rich, classic formula (with that mild, signature scent) protects and nourishes dry skin all over the body. Try it on rough elbows and feet or massaged into hands before popping on white cotton gloves for a spa-at-home treatment. The classic cobalt blue metal tin has been upgraded recently, now made with 80% recycled aluminum. ShoppersDrugMart.ca
Formula 10.0.6 So Totally Clean Deep Pore Cleanser is not only the exact same product as Bonne Bell’s original 10.0.6 liquid, but the brand is also run by the next generation of the Bell family: sisters Hadley and Peyton Bell. Based on the original formula from 1933, this has always been the toning liquid cleaner you swipe onto your face with a cotton pad, that helps clear away breakouts and gives a deep clean. Tingly, leave on, and great used at night for a super deep clean.
Ponds Cold Cream hit the shelves back in 1905, and generations of women swear by it for removing makeup and dirt, without drying out the skin. This fluffy white cream glides on and is best removed with a warm, wet washcloth. No need to use moisturizer afterward, as this classic cold cream is non-stripping and leaves your skin feeling just plain pretty. Famous faces who love it? Marilyn Monroe, Jackie O, and most recently, Kylie Jenner. ShoppersDrugMart.ca
Jōvan Musk launched in 1972 when the world was ready for a down to earth fragrance that seemed just perfect paired with a beaded headband, fringe vest and bell bottoms. This continues to be the best-selling musk brand, and was a leader in partnership collaborations, like when Jōvan became the first-ever fragrance to sponsor a rock band, in this case the Rolling Stones’ 1981 “Tattoo You” Tour. Walmart.ca
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