Boyfriend Blush: What It Is + How To Achieve It

What is this new trend taking the makeup world by storm? Boyfriend blush is all about the way in which you apply your blush. Instead of putting it on the apples of your cheeks, boyfriend blush is applied to the lower part of the face, under your cheekbones from the ear towards your nose. The idea is that it looks sportier like you’ve just worked out, giving your face a pretty pink flush. It’s a look that is fresher and more natural.

Here are five great blushes to use to achieve that pretty, athletic appearance. —Jennifer Cox

Maybelline’s Cheek Heat Gel Cream Blush, $10 available at Walmart

This water-based gel cream is infused with colourful pigments that create a buildable, natural blush. It’s not only oil-free but has a water-based formula that glides onto the skin easily, leaving behind a soft natural-looking dewy finish. Simply layer it for the blush look you love.

Ilia Beauty Multi-Stick, $49

Achieve a buildable wash of colour for cheeks and lips with 12 swipe-and-go shades. This creamy, multi-use formula comes in a twist-up stick for easy application on the go. No tools required: Simply swipe and blend for skin that looks and feels alive. It’s available in both natural and luminous finishes.

Milk Makeup’s Cooling Water Jelly Tint, $33 available at Sephora Canada

This easy-to-use lip and cheek tint glides on sheer and builds to a vibrant watercolor-like finish that won’t melt off midday. The skin-loving jelly texture is packed with vegan collagen, aloe, and seawater to give this innovative formula a refreshing, cooling effect that leaves skin looking healthy and bouncy.

Glossier Cloud Paint, $30

The most user-friendly blush + bronzer under the sun, this collection of seamless cheek colours in both blush and bronzer shades was inspired by golden hour sunsets – it’s so natural, it’s like your skin made it. Easy to wear and apply, each shade is sheer enough to blend and layer without going overboard.

Victoria Beckham’s Cheeky Posh Cream Blush Stick, $55

This buildable cream colour has a weightless velvety feel, delivering luminous all-day wear. It comes in seven must-have shades that provide a fashionable flush of colour wherever your skin needs it. The botanical-enhanced cream blush melts seamlessly into the skin for a dewy, soft-focus wash of colour.