Finding a great swimsuit is a lot like finding the perfect pair of jeans. It isn’t easy.
Like jeans, we need our swimwear to check all the boxes in terms of desired fit, style, and function. In other words, shopping for bathers can involve a decent amount of trial and error before finding the right one! Not to mention, wearing a swimsuit can naturally feel extremely vulnerable—so add that on top of everything else!
But don’t fret—by knowing the right brands to shop from, you’re sure to find a suit you feel you’re absolute best in, whether you’re lounging poolside or embracing your inner mermaid at the beach. If you’re on the hunt for a stylish new swimsuit, these brands have you covered! —Bailey Grant
Hunza G
If you don’t recognize the name, you’ll probably recognize the suits! Hunza G was born in 1984 and rose to mainstream popularity in the ’90s after Julia Roberts wore its iconic Orginal Crinkle™ fabric in Pretty Woman (the blue and white cut-out dress). The brand is known for its one-size-fit swimwear, made possible by its universally flattering crinkle design, which stretches and sculpts to all body shapes and sizes.
Summersalt
The female-founded brand, Summersalt, took measurements from 10,000 real women to create swimwear that actually fits. Not only do the suits fit like a dream, but they’re made from high-quality fabrics designed to last for years to come. At Summersalt, you’ll find flattering cuts, lively prints, and timelessly stylish designs made to empower women.
Frankies Bikinis
If you’re on the hunt for trendy, Insta-worthy swimwear, check out Frankies Bikinis! Founded by mother-daughter duo Mimi and Francesca Aiello, Frankies Bikinis has become known for its on-trend designs, innovative fabrics, and inclusive styles. The brand has even gone on to create collections with Pamela Anderson, Gigi Hadid, and Sofia Richie – to name a few!
Aerie
For stylish swimwear on a budget, there’s Aerie, a spinoff brand of American Eagle with a niche in intimates, activewear, and, of course, swim. From high-waisted to ultra-cheeky to strappy to supportive, you’re sure to find a bather that suits your style at Aerie!
Reformation
If you already love Reformation for its sustainable and stylish wardrobe staples, you’re in for a treat. Reformation has re-introduced its swimwear line, now more sustainable (and chic) than ever before! Its swimsuits are made using ECONYL leftovers as well as a new bio-based fabric called EVO by Fulgar, ensuring you can look and feel your best while poolside.
Visual Mood
Although Visual Mood’s styles are definitely a splurge, its quality and fashion-forward designs are unmatched! Inspired by the captivating allure of the Oriental East and sophisticated Western styles, the brand offers captivating prints, feminine cuts, and reversible styles that will live in your collection forever.
Left On Friday
Athletes Shannon and Laura founded Left On Friday after becoming tired of their swim gear letting them down. They craved a suit that looked good and could stand up to all their adventures. When they couldn’t find such a thing, they took matters into their own hands, and Left On Friday was born! The brand offers practical yet stylish swimwear that you can easily wear while tanning on the beach or swimming laps in the pool, whatever your next adventure entails.
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