Booking.com‘s newest partnership is with none other than hip hop legend and bonafide movie star, Ludacris! A guest (and three of their guests) will get the opportunity to stay at Luda’s Atlanta mansion next month. The Ludacris Welcome To Atlanta Summer Send-Off will become bookable on a first-come, first-served basis for one booker plus three guests on Wednesday, August 28, 2024, at noon ET for a two-night stay taking place on September 3-5, 2024, priced at only $4.04, a homage to Ludacris’ hometown area code. To book, click here. This is a one-time-only listing and is open to Booking.com users around the world and the experience includes a Ludacris-worthy itinerary packed with family-friendly activities and a rare opportunity to meet and snap photos with the iconic rapper himself. From luxury rides to exclusive dinners, this trip is Money Maker worthy. We chatted with Booking.com’s area manager Canada, Daniela Musse, to learn more. —Vita Daily
What inspired you to partner with Ludacris for the “Welcome to Atlanta Summer Send-Off,” and how does this unique experience fit into Booking.com’s strategy of offering one-of-a-kind stays?
Ludacris joins a lineup of celebrity hosts like Martha Stewart, Mariah Carey, and Sarah Jessica Parker, offering an exclusive experience that not only excites travellers but also introduces them to the wide range of places to stay on Booking.com. This collaboration is part of our ongoing effort to create memorable, one-of-a-kind experiences that resonate with travellers and attract news ones, showcasing not only how easy it is to find and book unique accommodations on Booking.com, but also how easy it is to list a place to stay on Booking.com.
Ludacris curated a memorable itinerary for the lucky guests. How did you collaborate with him to design the perfect blend of family fun, relaxation, and Southern hospitality?
Ludacris played an active role in curating this experience, sharing his favourite Atlanta spots and activities at his home, including paddle boating, basketball and tennis courts, an in-house movie theatre, and more. The result is a family-friendly mix of outdoor fun, relaxation, and great dining, all designed to create lasting memories.
With only one opportunity to book this exclusive stay, how does Booking.com ensure that guests worldwide have a fair shot at participating in such experiences?
This stay will be bookable on a first-come, first-serve basis, ensuring that everyone has an equal opportunity to book this unique experience when it becomes available 12:00 pm EST on Wednesday, August 28th. For those not quick enough to book The Ludacris ‘Welcome to Atlanta’ Summer Send-off can rest assured that this is just one example of the millions of memorable travel experiences that Booking.com offers. Whether looking for dreamy beach bungalows, treehouses, houseboats, lakeside cabins or high-end homes, Booking.com has something for everyone. With more than seven million reported listings in homes, apartments and other unique places to stay, and 45% of new listings getting booked within just a week of going live, Booking.com knows how to turn hosts into superstars.
Beyond celebrity-hosted stays, Booking.com offers a vast range of unique accommodations. How does the company plan to continue expanding its offerings for travellers seeking extraordinary experiences like this one?
Booking.com offers travellers more than 30 types of alternative accommodations and 7.8 million reported listings in homes, apartments, villas, B&Bs, treehouses, houseboats, and other unique places to stay across the world. We see opportunities to grow our range of alternative accommodations by continuing to innovate our traveller and partner products, enhancing our marketing efforts, and improving our customer experience. Our goal is always to make it easier for everyone to discover and book their perfect stay, whether it’s a hotel, vacation rental, or a more unconventional option like a treehouse boat, or even a celebrity’s mansion.
Ludacris’ summer send-off highlights family travel. How does Booking.com continue to cater to families looking for memorable and affordable vacations amidst the growing demand for family-friendly getaways?
Our research shows that family time is a key motivator for travel, with almost two-thirds (62%)* of Canadian travellers prioritising it this year. Additionally, budget friendly destinations soared this summer with 56%* of Canadian families indicating that good value for money is their top destination motivator. To support this, Booking.com’s Genius loyalty program offers lifelong benefits that help families maximize their travel budget. Through the program, families can access discounts, room upgrades, and other perks that enhance their vacation experience, with rewards that grow even more valuable as they progress through each Genius level.
*Travel Trends 2024 research commissioned by Booking.com and independently conducted among a sample of adults who took a leisure trip with an overnight stay in the last 12 months, plan to travel in 2024, and are involved in trip planning. The sample is comprised of 32,300 respondents across 32 countries and territories( including 800 from Canada). Respondents completed an online survey in either January or February 2024.
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