The magic of Christmas in New York City is unmatched, and one of the season’s biggest attractions is the stunning holiday displays at some of the city’s most iconic storefronts. This year, a mix of traditions and innovative newcomers brings festive cheer to the Big Apple. Here’s your guide to the best storefronts and displays you can’t miss this holiday season. —Ashley Harris
Louis Vuitton at 6 E. 57th Street
Louis Vuitton has temporarily relocated to 6 E. 57th Street, transforming this Art Deco-inspired building into a five-floor homage to art, fashion, and gastronomy. Opening on November 15th, this space has quickly become a must-see destination, with installations that fuse the brand’s trunk-making heritage with the New York skyline. At the center of the atrium, a towering 16-meter-high sculpture made from iconic Courrier Lozine 90 trunks showcases the brand’s signature materials, while mirrored bags create an 18-meter-high architectural wall.
On the fourth floor, Le Café Louis Vuitton provides an intimate cultural escape with cozy, book-lined alcoves, blending French flair with a New York loft ambiance. A selection of luxe chocolates crafted by chef pâtissier Maxime Frédéric adds a sweet note to your visit. With its attention to design and detail, Louis Vuitton’s 57th Street location is more than a store—it’s an unforgettable holiday experience.
Macy’s Herald Square
Macy’s Herald Square, one of NYC’s most beloved holiday destinations, returns with its iconic holiday window displays and Santaland on the 8th floor. Each window is decked out in festive themes—think snow-covered scenes, toy workshops, and champagne-glass towers, delighting visitors young and old. Santaland, a Christmas village filled with twinkling lights, holiday music, and, of course, Santa himself, draws families from all over. Be sure to reserve your time slot for a photo with Santa, as this experience is booked fast!
Cartier on 5th Avenue and 52nd Street
Cartier’s flagship store on 5th Avenue dazzles each year with a Christmas display that lights up the block. The entire building is often wrapped in a massive red bow, with stunning, jewel-inspired window decorations that capture the essence of luxury. This year, Cartier’s intricate light display and meticulously decorated windows are set to be another highlight of NYC’s holiday season. Even if you’re not in the market for fine jewelry, stopping by Cartier’s holiday display is a must for an elegant photo op.
Tiffany & Co. on 5th Avenue
Tiffany & Co.’s flagship store at 727 5th Avenue has a longstanding tradition of unveiling magical holiday windows each November. Known for imaginative artistry, Tiffany’s holiday displays feature intricate lighting, sculptures, and thematic scenes that embody the brand’s elegance. Past displays have been so memorable that they were immortalized in Assouline’s book Windows at Tiffany & Co. As thousands of visitors come to see these iconic windows each season, this destination has become synonymous with Christmas in New York.
Saks Fifth Avenue
Saks Fifth Avenue’s holiday windows are legendary, each year unveiling a theme that complements a light show covering the building’s façade. Last year, Saks collaborated with Dior to create windows that celebrated both New York and Paris, featuring iconic landmarks from each city. While the exact theme for this year’s display is under wraps, the windows will undoubtedly blend glamour, artistry, and the magic of Christmas. Whether you’re taking in the lights or marvelling at the windows, Saks is a must-visit destination on 5th Avenue.
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