Step Into NIVEA’s Eras: From Classic Creme To The Luminous Glow Of Today 

The Era’s tour has OFFICIALLY made its way to Canada and just like T-Swift’s unforgettable journey, NIVEA has its own iconic story to tell – eras that have reinvented skincare while keeping timeless essentials close to the heart. —Vita Daily

The Original Era – Classic Creme Tin 

In the beginning, there was the iconic NIVEA Creme. This rich, moisturizing “classic blue” tin first debuted over a century ago, offering simple, effective hydration to generations. It became a skincare staple that’s remained loved by all ages, embodying NIVEA’s commitment to quality and care—a true Love Story in a jar.

The Innovation Era – Q10 and Beyond 

As NIVEA’s legacy evolved, so did the approach to skincare. With the launch of the Q10 line, NIVEA introduced a new Fearless era—empowering customers to embrace both science and self-care. This groundbreaking line targeted the signs of aging while keeping skin nourished and revitalized, setting a new standard in accessible, effective skincare.

The Natural Era – Pure & Natural 

With a growing focus on mindful, sustainable beauty, NIVEA introduced the Pure & Natural line, a nod to the Folklore era. Crafted with up to 95% natural ingredients, this collection embraced eco-conscious skincare without sacrificing performance. It spoke to those who wanted gentle, plant-based ingredients and set the stage for NIVEA’s commitment to a greener future.

The Glow Era – Luminous630 

Now, NIVEA enters a fresh, radiant chapter with the launch of Luminous630, a revolutionary treatment that targets stubborn dark spots and hyperpigmentation for all skin tones. Think of this as our Midnights era: a time for reclaiming glow, rejuvenating confidence, and illuminating beauty from within. Crafted for those who want both immediate and lasting radiance, Luminous630 is NIVEA’s response to the diverse needs of modern skin.