Brown shades have been having a renaissance and with the announcement today of Pantone’s 2025 Color of the Year we can definitively say they are about to be everywhere.
Meet PANTONE 17-1230 Mocha Mousse, a tone the color experts describe as being an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires. A rich warming brown hue nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.
Leatrice Eiseman, executive director of Pantone Color Institute says the vibe of Mocha Mousse is all about thoughtful indulgence. “Sophisticated and lush, yet at the same time an unpretentious classic, Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe. Infused with subtle elegance and earthy refinement, Mocha Mousse presents a discreet and tasteful touch of glamour. This flavourful brown shade envelopes us with its sensorial warmth.”
Consider this rich neutral shade one of harmony, inspired by the natural world and organic nature. The official unveiling of this instantly iconic shade will be statement-making and headline grabbing: the London skyline will be lit up in Mocha Mousse tonight as it illuminates the London Eye. This will mark the first stop of an international tour of experiences by Pantone that will touch down in cities including New York, Shanghai and Mumbi which will showcase the shade in high-profile public spaces to show its impact and beauty.
As for incorporating Mocha Mousse into your world, visions of cozy knits, teddy coats, inviting and sophisitated living spaces, bold tablescapes, scrumptious lip gloss, and yummy nail polish shades are dancing in our heads. —Alison McGill
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