The NFL Christmas Gameday Halftime Special became a fashion spectacle this year, as Beyoncé brought her signature style and unmatched energy to the stage. Not just a showstopper herself, her performers stunned in custom Levi’s ensembles that fused Western chic with classic denim perfection.
Drawing inspiration from her record-breaking album Cowboy Carter, Beyoncé’s team turned to the iconic Levi’s® brand to outfit dancers, band members, and performers in standout pieces. Fashion consultant and stylist Shiona Turini collaborated with Levi’s to create 50 custom looks, featuring essentials like the Levi’s Premium Trucker Jacket, Western Denim Shirts, Rodeo Hats and timeless fits like the Levi’s 501 Original and Levi’s 80s Mom Shorts.
Even guest performer Shaboozey embraced the Levi’s legacy, donning 501’s during his electrifying performance of “SWEET★HONEY★BUCKIIN’.”
This dynamic partnership between Levi’s and Beyoncé celebrates the perfect marriage of iconic American fashion and the high-energy spirit of live performance, making it an unforgettable moment in halftime history. —Vita Daily
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