Wirkin It: Walmart’s Affordable “Birkin” Bag is Taking Over–and Bethenny Frankel Is Here For It

Move over, Hermès—there’s a new bag making waves, and it’s taking the luxury world by storm without the jaw-dropping price tag. Enter the “Walmart Birkin” (or “Wirkin”), the latest viral sensation for those who love the iconic Birkin aesthetic but not its five-to-six-figure price. Priced at under $100, this budget-friendly bag has become the darling of TikTok fashionistas, proving you don’t need a black card to rock high-fashion vibes.

The “Wirkin” isn’t just another trendy bag—it’s a statement piece in the growing movement of fashion democratization. People everywhere are embracing the chance to snag an accessory that channels luxury for a fraction of the cost. And yes, opinions are divided. Some cheer for the accessibility, while others lament what they see as the erosion of exclusivity in luxury goods. Either way, the “Wirkin” is stealing the spotlight.

Bethenny Frankel, no stranger to luxury bags (or controversy), recently weighed in on the trend. Known for her custom candy-inspired Birkin bag collaboration in 2021, Frankel took to social media to give her two cents. “This isn’t just about a bag—it’s about making fashion fun and accessible for everyone,” she shared. “You don’t need to spend a fortune to feel fabulous.”

Frankel’s comment is the cherry on top of the “Wirkin” frenzy, giving the bag her stamp of approval as a playful nod to high-fashion flair. And if there’s one thing the former Real Housewife and savvy entrepreneur knows, it’s how to shake things up.

Whether you’re team Wirkin or a ride-or-die Birkin devotee, one thing is clear: this Walmart wonder has sparked a fresh conversation about style, status, and self-expression. Who says fashion can’t be a little more inclusive—and a lot more fun? —Noa Nichol