The Top 10 Beauty Trends Of 2024 Explained

2024 is coming to a close so we’re wrapping up the top 10 beauty trends from the past year that gained widespread popularity. From skincare to haircare to makeup, these trending products and looks have made waves in the beauty industry for various reasons.

Here’s a look back at the top 10 beauty trends of 2024. —Samantha Vecchiarelli

1. Glossy Lips

It was the year of the gloss, with brands such as Rhode, Fenty Beauty and Tower 28 taking charge of the rising category. A full, glossy pout was super trendy in the makeup space this year, in which lip gloss was heavily praised for its ability to create a youthful, plump look, while offering a comfortable, hydrating finish.

2. Bold Blush

The bolder the blush, the better! 2024 taught us to not be afraid of applying blush to create the ultimate rosy glow. Now, although blush blindness eventually became a trending term, it didn’t stop people from piling on the color to create a natural flush and a radiant complexion. Product-wise, Milk Makeup broke the internet with the launch of the brand’s Cooling Water Jelly Tint Lip and Cheek Stains back in February, in which it quickly became one of the most popular products in the beauty market. The innovation behind this drop seemingly kickstarted the budding blush trend of 2024. 

3. Icy Eyes

Ice, ice baby! Icy eyes have been a popular trend in Winter 2024 because it’s all about creating a cool, ethereal look to complement the season’s frosty vibe. In fact, HUDA Beauty’sIcy Nude Eyeshadow Palette has been flying off shelves since its launch, adding to the excitement of embracing a shimmering, frosted finish to the eyes.

4. Bow Nail Art

Bows became a staple in both the fashion and beauty space this year, in which it quickly captivated nail art enthusiasts with its playful and elegant charm. From subtle, dainty bows to oversized designs, wearers could incorporate various colors, textures, and finishes into their designs. Whether it was a minimalist accent on a single nail or a full set of bow-adorned tips, this trend brought a feminine, youthful touch to any manicure in 2024.

5. Structured, Fluffy Brows

According to Brittni Alexandra, owner and founder of B. Beautiful, structured yet fluffy brow took center stage in 2024. This past year, brows featured the ideal mix of definition and softness, with experts noting an increasing demand for more structured shapes that still preserved a natural, fluffy texture with longer hairs. “The most popular brow style this year was a more structured shape, but still fluffy, with longer hairs,” claims Brittni. “It delivers a clean yet feathered look that clients are loving. While fuller, lower-maintenance fluffy brows remain common, there’s now a noticeable shift toward definition and structure—even among men!”

6. Collagen Face Masks

K-beauty collagen face masks were trending on TikTok this year because of their innovative formulations, luxurious feel, and the focus they place on skincare, which emphasizes hydration, nourishment, and skin health. The BIODANCE Bio-Collagen Real Deep Mask has gone viral recently because it’s a hydrating overnight hydrogel mask designed to achieve the look of glass skin. Glass skin is a K-beauty skincare trend that has gained traction in recent years because it refers to a complexion that is smooth, radiant and luminous, resembling the flawless finish of glass.

7. Espresso Makeup

Sabrina Carpenter coined the term, “That’s that me espresso,” which seemingly jumpstarted espresso makeup to have a moment of its own in 2024. Gaining widespread popularity earlier this year, espresso makeup was all about using rich, deep tones inspired by the warmth and depth of the perfect cup of coffee. Highlighting a palette of warm browns, chocolate hues, and subtle golden accents, this trend embraced neutral, earthy shades to create a sultry, yet sophisticated look. To get the look, try the Makeup Forever Artist Color Pencil Longwear Lip Liner in 608 Limitless Brown (rich chocolate brown) along with the Rhode Peptide Lip Tint in Espresso (rich brown) to create the ultimate espresso-inspired lip combo.

8. Dewy Skin, Full Face … No Mascara?

Think clean girl makeup, but hold the mascara! This minimalist look started trending this year because it’s all about emphasizing an effortlessly polished look. In this case, people are opting to go sans mascara to achieve the ideal “no-makeup makeup look.” Skipping mascara encourages a more natural, dewy, and fresh-faced complexion, in which this aesthetic often focuses more on glowing skin, well-groomed brows, and subtle eyeshadow.

9. Heatless Curls Using Socks

TikToker Abbey Baffoe went viral on TikTok when she posted a tutorial on how to achieve the most perfect heatless overnight curls using socks. With over 6 million views and counting, Abbey demonstrated how easy it was to curl your hair overnight using socks and thus started an online movement embracing the sock-curls trend. Simply divide your hair into two sections, wrap it around a sock on either side, and gather it all together. After your beauty sleep, you’ll wake up feeling refreshed and ready for the day with a stunning blowout! 

10. Balletcore Beauty

Balletcore beauty made waves this year as people embraced soft, natural makeup with a focus on glowing, dewy skin, flushed cheeks, and subtly defined eyes. Hair styled in effortless, elegant ways like ballerina buns or soft waves also helped to create a refined, timeless aesthetic. If you’re looking to recreate the coveted balletcore beauty trend of 2024, the Dyson Airwrap Complete is the perfect tool to achieve long, lusciously soft waves. Alternatively, the Nexxus Slick Stick Strong Hold Hair Wax is ideal for creating the perfect ballerina bun.