As the demand for embracing natural hair textures continues to grow, 2025 is shaping up to be the year of bold, expressive, and effortless curly styles.
Drawing from her years of experience in the curly hair industry and insights into customer preferences at Curl Warehouse, Samantha Cross, Curly Hair Expert and CEO/Owner at Curl Warehouse shares the five key trends she believes will define the year ahead:
1. Shaggy Layers for Maximum Volume
The resurgence of ’70s-inspired shaggy layers is perfect for curly hair. This style enhances natural texture, creating a flattering, face-framing effect. “People with curls are leaning into this look for its easy maintenance and its ability to highlight the natural bounce of curls,” explains Samantha Cross. According to Pinterest’s 2024 trend report, searches for “curly shag haircuts” have already increased by 30%, signalling a lasting appeal into the new year.
2. Cascading Curly Bangs
Bangs aren’t just for straight hair anymore. “Curly bangs are incredibly versatile—you can make them look polished or playful, and they certainly compliment any updo,” says Samantha. The increased popularity of TikTok videos showcasing DIY curly bangs demonstrates how this trend is being embraced by Gen Z and millennials alike.
3. Bold Colour Accents
From peekaboo highlights to full-spectrum vibrant hues, 2025 will see curls as the canvas for creative colour. “Curls have a unique ability to showcase dimension and colour depth, making them ideal for these bold styles,” notes Samantha. Research from L’Oréal suggests that 62% of women with textured hair are experimenting with colour, particularly in shades like copper and platinum blonde.
4. Defined and Healthy Curls
The ‘glass hair’ trend of previous years is evolving into the quest for ‘glass curls’—high-shine, ultra-defined spirals. “The focus here is on hydration and overall hair health, which aligns with a broader shift towards clean, nourishing hair care products,” Samantha observes. The curly hair community has driven up sales of deep conditioners and styling creams by 25% in the last year, highlighting the desire for healthy, frizz-free curls.
5. Protective Styles With a Twist
Protective styles like braids, twists, and knotless box braids are being reimagined with more artistic flair. “2025 will be all about adding things that reflect your personal style, like intricate patterns or accessories,” Samantha explains. This trend reflects the ongoing celebration of cultural heritage and individual expression.
Why These Trends Will Dominate
“The curly hair movement is no longer niche—it’s mainstream,” Samantha asserts. “People are embracing their natural hair more than ever before, driven by greater representation in media, better access to education about curl care, and a wide range of haircare products on the market to cater to all patterns and textures.”
With the curly hair market projected to grow by 12% annually through 2028, the spotlight on curly styles isn’t dimming any time soon. “As we step into 2025, these trends will empower individuals to feel confident, creative, and unapologetically themselves.”
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