2025 is the Year of the Snake in the Chinese zodiac, in which the snake’s process of shedding its skin represents the release of the old and the acceptance of new beginnings. As we step into the Year of the Snake, it’s the ideal time to celebrate renewal and transformation—not just in life, but in our beauty routines, as well.
So, just as the snake sheds its skin to embrace new beginnings, this season offers the perfect opportunity to refresh your go-to beauty essentials. We’re diving into this year’s must-try Lunar New Year beauty favorites, which are all about embracing self-care, radiance, and reinvention—bringing bold colors, luxurious textures, and festive vibes to your updated routines!
Check out our top picks that will help you glow with confidence, ensuring you start the new year looking and feeling your absolute best. —Samantha Vecchiarelli
Sephora Favorites Year of the Snake Makeup Set
Sephora is offering limited-edition Sephora Favorites sets as well as exclusive Lunar New Year collections to ring in the Year of the Snake. Our top pick from the brand is the Sephora Favorites Year of the Snake Makeup Set, which includes a limited-edition, six-piece makeup collection showcasing essential beauty products from brands such as Charlotte Tilbury, Make Up For Ever, ONE/SIZE by Patrick Starrr, PATRICK TA, Valentino, Westman Atelier.
Sulwhasoo First Care Activating Serum VI Lunar New Year Limited Edition
Skincare lovers will appreciate the value-size bottle of Sulwhasoo’s First Care Activating Serum, which features a limited-edition, shimmering design inspired by snake skin. This is a groundbreaking activating serum crafted to strengthen your moisture barrier after cleansing, enhancing the absorption of subsequent products. It is also formulated to improve your skin’s water and oil balance, delivering long-lasting hydration.
Charlotte Tilbury LUNAR NEW YEAR LIPSTICK K.I.S.S.I.N.G.- KISS OF MYSTERY
Charlotte Tilbury is celebrating the Year of the Snake with the launch of this limited-edition lipstick featuring a satin-shine finish infused with light-diffusing pigments. Offering lasting hydration, the LUNAR NEW YEAR LIPSTICK K.I.S.S.I.N.G.- KISS OF MYSTERY has a “lip filter effect” as well as an almond-shaped tip to ensure a smooth yet precise application. The refillable case is also adorned with a stunning Year of the Snake design.
Oribe Lunar New Year Lunar New Year Magnificent Volume Hair Collection
Oribe is ringing in 2025 with the debut of this Lunar New Year Magnificent Volume Hair Collection (available at Sephora). This set highlights the Oribe Shampoo and Conditioner for Magnificent Volume, paired with the brand’s Maximista Thickening Spray—ideal for adding weightless volume to your hair. So, whether you’re after a natural lift or more dramatic volume, this collection is specially formulated to give your hair the ultimate body, bounce, and texture.
Guerlain Limited Edition Rouge G The Customisable Ultra Care Lipstick
Guerlain’s Limited Edition Rouge G The Customisable Ultra Care Lipstick is a splurge-worthy Lunar New Year beauty must-have that features the innovative Rouge G satin formula paired with a jewel case intended to be refilled, kept and passed on. The luxurious red and gold fabric on the case features intricate weaving patterns, and pays homage to the snake’s mesmerizing, ever-evolving skin. The lipstick’s formula offers an ultra-light, silky smooth texture, which is designed to envelop lips in a long-lasting satin finish, leaving them perfectly shaped and beautifully radiant.
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
The Tower 28 LipSoftie Hydrating Tinted Lip Treatment Balm in Red Bean Mochi is our pick for a budget-friendly beauty fave to ring in the Year of the Snake. This sheer, rosy nude shade provides deep hydration with a subtle, sweet tint that’s gentle on sensitive lips making it a must-have we can’t go a day without.
Rouge Dior – Limited Edition
The Rouge Dior-Limited Edition is encased in a limited-edition gold floral design, symbolizing fresh starts, just in time for the 2025 Lunar New Year. This iconic lipstick comes in a festive, limited-edition case featuring a golden botanical design by artist Pietro Ruffo. The product itself is infused with floral lip care, offering intense comfort, and long-lasting color. You can shop this must-have in two coveted finishes: the veil finish provides soft matte color with a blurring effect and buildable coverage, while the velvet finish delivers an intense, luminous matte color payoff with a smooth, plumping feel.
SHEIN Lunar New Year Nail Art Stickers
This collection of Lunar New Year Nail Art Stickers from SHEIN is a fun addition to your beauty faves because it blends tradition, creativity, and a sense of celebration. This set features a modern twist and offers wearers the chance to experiment with unique, seasonal designs. Plus, nail art stickers are trending right now!
Maybelline Lifter Liner
The Maybelline Lifter Liner in the Shade Main Character is the perfect red to ring in the 2025 Lunar New Year. Red symbolizes prosperity, good fortune, and positive energy, so it’s a key element in many traditions. It is seen in decorations, clothing, and even makeup to encourage a bright, successful year ahead. We love this lip pencil in particular because it features a creamy, moisture-locking formula that’s long-wearing and vibrant.
NYX DUCK PLUMP HIGH PIGMENT LIP GLOSS
We’ll be rocking a bold, red lip to celebrate this Lunar New Year with the NYX DUCK PLUMP HIGH PIGMENT LIP GLOSS in the Shade Cherry Spice! This high-pigment, long-lasting Duck Plump Extreme Sensation Plumping Gloss delivers coveted, intense shine and color payoff in just one swipe.
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