As Blue Monday looms, BeautiTone’s Kristen Gear is here to help banish winter gloom with their vibrant Mood-Boosting Palette. Discover how these carefully curated hues inspire joy, hope, and creativity—turning your home into a sanctuary of positivity this winter. We chatted with Kristen to learn more about the power of colour and its impact on emotional well-being. —Noa Nichol
What inspired BeautiTone to create the Mood-Boosting Palette, and how do these colours address the winter blues?
BeautiTone created the Mood-Boosting Palette to help combat the winter blues, particularly as January 20th is commonly considered to be the saddest day of the year. This palette is designed to uplift and energize customers, providing hues that can brighten their spaces and spirits. By incorporating colours known to inspire positivity and warmth, the Mood-Boosting Palette offers an easy and beautiful way to transform your environment and enhance your emotional well-being.
How do you think colour influences our emotions and mental well-being, especially during the colder and darker months?
From the time we are babies, we begin forming emotional connections with colour, as it plays a key role in how we experience and connect to our environment. During the colder, darker months, colour becomes even more significant, as it can influence our mood and mental well-being. Vibrant, warm hues can evoke feelings of comfort and energy, while softer tones can create a sense of calm and relaxation, helping to balance the emotional impact of the season.
Can you walk us through the meaning and mood behind each of the four colours in the Mood-Boosting Palette?
Each colour in the Mood-Boosting Palette has been carefully chosen for its unique ability to influence mood and evoke a positive emotional response:
- Sprout: This green with yellow undertones symbolizes growth and renewal, making it perfect for inspiring fresh beginnings.
- Good Vibes: A light blue infused with a touch of sunshine, designed to reduce stress and invite a sense of joy and tranquility.
- Endless Summer: A beautiful yellow with warm red undertones, this colour radiates optimism and boosts energy, bringing warmth and cheer to any space.
- So In Love: A delightful pink with warm yellow undertones that uplifts and inspires hope, filling a room with a sense of energy and positivity.
Why do you think Canadians are particularly drawn to colour therapy during the winter season?
With Canada’s diverse weather conditions and the reduced sunlight during winter, many Canadians seek alternative ways to support their mental health. Colour therapy offers an effective and accessible solution, using uplifting hues to brighten environments and enhance emotional well-being. It’s a simple yet impactful way to counteract the effects of the long, dark season.
What are some practical tips for incorporating these mood-boosting hues into your home without a full room repaint?
Incorporating mood-boosting hues into your home can be fun and easy without committing to a full room repaint. Try adding a pop of colour to furniture, creating an eye-catching feature wall, or even painting the ceiling for a bold, unexpected touch. Let your creativity guide you—choose projects that spark joy and bring energy to your space! Use our perfect paint samples and the colour visualizer on our website to experiment with shades and find the look you love before making a decision.
Do you have suggestions for pairing the Mood-Boosting Palette colours with other shades or decor styles?
This Mood-Boosting Palette offers versatile hues that pair beautifully with a range of shades and decor styles:
- Sprout: Pair this fresh green with natural wood tones and neutral beiges for a calming, nature-inspired look.
- Good Vibes: Complement this light blue with crisp whites and soft greys for a serene, coastal feel.
- Endless Summer: Balance the sunny energy of this yellow with earthy greens or muted blues. It pairs perfectly with mid-century modern decor or bold patterned textiles.
- So In Love: Match this warm pink with soft creams and greys for an elegant, romantic esthetic.
Each shade can seamlessly enhance various spaces, from minimalist and contemporary to eclectic and bohemian designs.
How does BeautiTone ensure its colour palettes remain fresh, relevant, and impactful year after year?
BeautiTone ensures its colour palettes stay fresh, relevant, and impactful by closely monitoring global design and colour trends while considering the emotional and psychological effects of colour. The team continually researches shifting consumer preferences and how people interact with their environments. By blending timeless hues with on-trend shades, BeautiTone creates palettes that resonate with customers, ensuring they remain inspiring and reflective of the current cultural and design landscape.
Which of the colours in the Mood-Boosting Palette is your personal favourite, and how would you recommend using it in a space?
My personal favourite is Good Vibes—the name says it all! I’ve used this colour in a kitchen before, and I still love walking in to feel the positive energy it brings. It sets the tone for a productive day and sparks my creativity. I’d recommend using it in spaces where you start your day, like the kitchen or a home office, to elevate the mood and create a vibrant, joyful atmosphere.
What advice would you give to someone hesitant about using bold or vibrant colours in their home?
My advice is simple: surround yourself with the things you love, and you can’t go wrong! If you’re passionate about colour, go ahead and paint—it’ll transform your space. If you’re a bit more hesitant but still curious, start by incorporating mood-boosting hues through a piece of furniture or a bold accent wall. You’ll be amazed at how these touches can bring joy and energy to your home!
Are there any upcoming trends or innovations in paint and design that BeautiTone is excited to explore in 2025?
Colour is a major focus of BeautiTone’s 2025 Trend Colour Palette, evoking imagination with deep, dark tones that add elegance and a touch of mystery. These rich hues are beautifully complemented by lighter shades that highlight the depth and complexity of the palette, creating a dynamic contrast. This blend of tones brings an air of sophistication, intrigue, and joy, transforming any space into an uplifting and inspiring environment that sparks creativity and emotional well-being.
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