As we welcome the Year of the Snake, luxury liquor brands are rolling out limited-edition bottles that celebrate this Lunar New Year with opulent designs and unique packaging. From bold collaborations with celebrated artists to bottles evoking the spirit of transformation and rebirth, here’s a roundup of standout offerings for 2025. —Ashley Harris
Hennessy X Shuting Qiu: Hennessy V.S.O.P Limited Edition
Hennessy continues to redefine luxury with its partnership with designer Shuting Qiu for this year’s special release. The Hennessy V.S.O.P Lunar New Year edition blends traditional Chinese brocade-inspired patterns with bold floral prints and serpentine textures, all set against a vibrant red backdrop. This design beautifully bridges past, present, and future, symbolizing the elegance and evolution of the Year of the Snake.
Rémy Martin XO Lunar New Year Edition
Rémy Martin celebrates 300 years of tradition with its stunning XO Lunar New Year decanter. Adorned with a gold and red dragon label, the design pays homage to the mythical dragon’s strength and grace. The fan-shaped gift box, with its multi-coloured dragon-scale design, encapsulates the artistry behind the Cellar Master’s signature blend of eaux-de-vie, creating a cognac of remarkable aromatic complexity.
Johnnie Walker Blue Label Year of the Snake Limited Edition
Johnnie Walker collaborates with renowned visual artist James Jean to create an exquisite design for its Blue Label Lunar New Year edition. The intricate artwork highlights the transformative essence of the snake, symbolizing wisdom and renewal. The iconic whisky’s premium flavour profile is matched by the elegance of its presentation, making it a must-have for collectors.
Don Julio 1942 Year of the Snake Limited Edition
Don Julio elevates its signature añejo tequila with a stunning new look for Lunar New Year. The elongated bottle now comes in opaque scarlet red, adorned with a gold snake and Aztec feathered serpent motifs that honour both Chinese and Mexican heritage. To further enhance the experience, Don Julio partnered with mixologist Fanny Chu to create a unique “Tea-quila Ceremony,” pairing the tequila with citrus-salted rims or chocolate-dipped orange peels for a sophisticated celebration.
Meukow XO Cognac Lunar New Year Gift Set
Known for its velvety smoothness and oak-forward flavour, Meukow XO Cognac is packaged in an elegant Lunar New Year gift set for 2025. Complete with a beautifully designed box and glasses, this set brings together exceptional quality and presentation, making it a standout for festive occasions. With its balanced flavour and luxurious packaging, it offers remarkable value in the XO cognac category.
Tamdhu Year of the Snake 2025
Tamdhu marks the Lunar New Year with a whisky matured in oloroso sherry casks, bottled at an impressive 58.9% ABV. The brand embraces the ethos of the snake, representing rebirth and evolution, with a bold and flavorful whisky that celebrates craftsmanship. This release will appeal to collectors and whisky lovers alike.
Martell Cognac: Assemblage du Serpent
Martell has unveiled a stunning Assemblage du Serpent release, a rare expression of eaux-de-vie from previous Year of the Snake cycles. Housed in a Baccarat crystal decanter with a snakeskin motif, this exclusive offering is limited to just 500 bottles worldwide. Adorned in 19-carat gold, the design reflects the enigmatic and transformative spirit of the snake, paired with Martell’s unparalleled artistry.
Glenfiddich Lunar New Year Collaboration
For Lunar New Year, Glenfiddich teamed up with contemporary ink artist Zhang Yu to design limited-edition packaging for its celebrated whiskies. The bold, colourful designs grace the boxes of Glenfiddich’s 21-year-old Gran Reserva and global travel retail exclusives like the 15-year-old Vat 03 and 18-year-old Vat 04.
GlenAllachie Lunar New Year Release
GlenAllachie’s special 11-year-old single malt, finished in Pedro Ximénez, oloroso sherry, and virgin oak casks, celebrates the Year of the Snake with a striking hand-drawn snake illustration and a gold-coloured snake charm.
Gold Bar Whiskey Lunar New Year Edition
San Francisco-based Gold Bar Whiskey debuts its first Lunar New Year bottle, featuring a design by artist Robin Deyi Zhao. The whiskey, distilled from a high-corn mash bill and finished in Napa Valley wine barrels, comes in a red velvet gift bag to enhance the festive spirit. Zhao’s connection to San Francisco’s Lunar New Year traditions is reflected in this celebratory release.
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