Canadian Spotlight: 8 Homegrown Brands To Watch In 2025 

As Canadian creativity continues to flourish, a wave of innovative homegrown fashion and beauty brands are making waves. In 2025, we encourage you to keep an eye on these exciting labels that are redefining style and self-care with a blend of originality and top-tier craftsmanship. —Samantha Vecchiarelli

Lisa Gozlan Jewelry

Iconic jewelry brand, Lisa Gozlan Jewelry, was founded by Lisa Gozlan herself. The inspiration behind the launch was the desire to create versatile pieces that combine both style and quality. In turn, the brand popularized the ever-so-chic Happy Face collection. Alongside her husband, Ryan, a fifth-generation jeweler, they continue the family legacy with custom designs, from one-of-a-kind creations to engagement and bridal pieces, all while ensuring customers are treated like family. Maintaining a strong commitment to sustainability and craftsmanship in the process, Lisa Gozlan Jewelry uses only the finest materials, ensuring each piece is an investment in both design and ethical practices. This is a brand to watch in 2025 due to its iconic designs, its recent expansion into Palm Beach, and its commitment to sustainability, craftsmanship, and personalized service.

Our faves from the brand are also some of founder Lisa’s top picks, which include the Ivory Bow Bracelet, the Bezel Heart Signet Ring, and the Pavé. 

JENNY BIRD

Before founding her namesake lifestyle brand, Jenny Bird worked in wealth management. However, she quickly realized her passion lay elsewhere, eventually pivoting to marketing and eventually handbag design. In 2008, despite a trunk show opportunity at NYC’s Henri Bendel coinciding with the financial crisis, Jenny’s resilience led her to launch her jewelry line in 2010, starting with handmade pieces made at her kitchen table. 

Today, JENNY BIRD is a global, 8-figure business known for its lightweight, statement jewelry. The company dedicates itself to giving back through the Possibilities Fund, which directs 1% of sales to women’s organizations. The brand continues to expand, with its first retail experience opening late last year, in October 2024. The Shop by Jenny Bird was a pop-up in Nolita, NYC, and due to the overwhelmingly positive public response, it had to extend its original one-month run until December 22, 2024.

JENNY BIRD is one to watch in 2025 because it consistently evolves while staying true to its core values of bold design, conscious growth, and social impact. When you shop JENNY BIRD, you know you’re shopping quality, reimagined classics championed by luxuriously crafted, fashion-led designs. Some of our top picks from the brand include the Florence Earrings, Gia Bangle, and NEW Padlock Triple Heart Pendant Necklace. 

Azur 

In 2018, Erin Dubs established Azur after selling her yoga studio in Ontario, coinciding with the eventual global shift to home-based living brought on by COVID-19. The timing proved perfect for her activewear brand, which has since experienced significant growth and is projected to reach eight-figure sales by 2028. Erin is a serial entrepreneur, fitness enthusiast, and trendspotter, in which Azur seamlessly blends fitness and fashion with stylish, flattering activewear designed to take you from the gym to the office. The Canadian-owned brand is designed in Toronto and spotlights a goal to offer top-quality activewear to Canadians and North Americans. In May 2024, Azur launched its first flagship store in Toronto at The Well, further solidifying its presence in the market. Azur’s ability to stay ahead of trends and cater to North American markets positions it for continued success, which is why it is definitely a brand to watch in 2025.

Some of our top selects from the brand include the Classic Fit Bike Shorts 5” and Classic Fit Bandeau Bra.

Etiket

Homegrown lifestyle brand, Etiket, is a Montreal-based luxury retailer that opened its first flagship in Toronto at The Well, offering 6,500 square feet of curated skincare, fragrance, and beauty products. Founded by Simon Tooley, Etiket showcases top global brands like SkinCeuticals, Tata Harper, and Dr. Barbara Sturm, alongside renowned Canadian names such as Vivier and Consonant. Known for its commitment to quality and innovation, the store also features an expanded luxury spa and exclusive treatments. Boasting a curated selection of premium skincare, fragrance, and beauty brands, as well as exclusive luxury treatments in their expanded spa, Etiket is taking the industry by storm with its unique offerings and integrated shopping experience. Etiket is poised to be an industry leader in the luxury wellness and beauty space which is why it is one to watch in 2025.

Some of our favorite products to pick up at Etiket include the Whipped Vanilla Lip Slip by Sara Happ and the La Laque Tinted Lip Oil by Wonderblush. 

SERVE

New and emerging brand, SERVE, is making headlines with the debut of its rule-breaking fashion designs. Founded by Natalie Servello, SERVE spotlights dresses and outfits designed for everybody and every occasion. With an inclusive size range, the brand champions individuality, crafting a fashion landscape as diverse as its customers, making it a must-watch brand in 2025.

The brand’s core classics highlight edgy silhouettes and versatile designs that can be dressed up or down for any occasion. However, this Valentine’s Day, SERVE is elevating every celebration of love with bold sophistication and style thanks to its range of go-to pieces. Whether you’re enjoying a romantic evening, celebrating Galentine’s Day, or feeling the excitement of a first date, SERVE’s curated collection is designed to flatter all bodies and suit every occasion. Our faves from the brand include the Romee Top, Silvie Cutout Blazer, and Full SERVE Hat II.

437

Founded in 2017 by best friends Hyla Nayeri and Adrien Bettio during their university years, 437 emerged from their desire to create swimwear that complemented their bodies after they identified a gap in the market while studying abroad in Europe. Without fashion experience or external funding, they bootstrapped the brand using savings from internships and part-time jobs, eventually expanding to include activewear and lifestyle pieces. Now a self-funded, Toronto-based brand, 437 is recognized for its flattering designs, worn by celebrities like Jennifer Lopez and Kendall Jenner. 437 continues to thrive with a strong commitment to empowering women, in which it is a brand to watch this year. 

Some go-tos from the brand include the Classic Tank, the Wrap Top, and the Essentials Legging. 

NUDESTIX

NUDESTIX was founded in 2014 by sisters Taylor and Ally Frankel, alongside their mother Jenny Frankel. Their mission was to create simple, natural makeup that enhances beauty with minimal effort. The brand was therefore born out of a desire to move away from complex artistry in beauty products, focusing instead on easy-to-use, multitasking products that cater to modern women. Known for its pencil and stick formulations in neutral shades for all skin tones, NUDESTIX’s best-selling items keep sustainability top of mind. For on-the-go women who value simplicity, authenticity, and sustainability, NUDESTIX is a brand to watch in 2025 as it continues to take the beauty industry by storm. 

Some of our fave products from NUDESTIX include the Stax All Over Color Blush Balm, the Lip Glace, and the Nudescreen Daily Mineral Veil SPF 30.

EVIO Beauty

EVIO Beauty was founded by Brandi Leifso, who, at 21, was living in a domestic violence shelter. Using just a laptop and $15, she created mock-up product images in Photoshop, pre-sold them to local boutiques, and used the funds to launch the brand, bootstrapping it from the ground up. Today, EVIO Beauty continues to be driven by the desire to create a clean, ethical beauty brand that empowers women. All in all, this is a brand to watch in 2025 due to its inspiring origin story of resilience and empowerment, combined with its commitment to clean, ethical beauty products that uplift women.

One of our go-to products from the brand is the Tear Catchers Wrinkle & Stress-Relief Hydrogel Forehead Patch, which is designed to transform your forehead with hydrogel patches infused with Retinol and Vitamin C. These ingredients help to reduce hyperpigmentation, smooth fine lines, and brighten skin.