We’ve got a boyfriend. And not just any boyfriend—the boyfriend. Pete Davidson, the gold standard of supportive partners, has officially teamed up with Reformation, the gold standard of effortlessly sexy, sustainable fashion.
You know the type—regular boyfriends, scrolling their phones while you browse, staring blankly at jeans as if they all look the same. Pete is not that guy. He sees you. He gets you. He knows the difference between Val Mid-Rise and Abby Low-Rise, and he cares.
That’s why Pete is front and center in Reformation’s new campaign, serving up 100 per cent boyfriend material—which, in this case, includes cozy, limited-edition sweatshirts and boxer briefs to snuggle up with when you’re deep in your favorite show.
And because Pete (like Reformation) cares about sustainability, everything is made responsibly. Sure, being naked is the most sustainable option, but we’re a solid number two.
It’s Pete x Ref, and it’s love. —Noa Nichol
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