25 Of 2025’s Best In Beauty … So Far

2025 is shaping up to be an exciting one for beauty lovers! The year has only just begun, but the internet is already buzzing about the latest and greatest innovations in skincare, hair care, body care, and makeup. Check out our round-up of 2025’s best in beauty so far—from budget-friendly to splurge-worthy. —Samantha Vecchiarelli

Smashbox

The new Smashbox Hot Stx Blush Sticks boast an ultra-vivid cream blush formula that’s plush, bold, and offers a luminous finish on application. This product melts into your skin, delivering rich color payoff for a flawless look. Available in 4 eye-catching shades.  

Guerlain

Guerlain’s new Abeille Royale Youth Watery Oil Serum is a luxurious next-generation serum featuring a lightweight texture that is suitable for all skin types and provides deep repair for signs of aging. Backed by 15 years of research, and supported by 9 patents and publications, this game-changing serum harnesses the restorative power of three rare black bee honeys. Its innovative texture boosts the skin’s natural repair mechanisms, allowing it to regain bounce and radiance—visibly diminishing wrinkles in the process.

U Beauty

The latest PROEM Eau de Parfum from U Beauty is a daringly feminine fragrance featuring floral, fruity, and earthy notes that seamlessly combine to create a captivating scent. The essence of rose and magnolia petals meets the sharpness of rhubarb and the sweetness of lychee before settling into the depth of smoky vetiver. A surprising hint of peppercorn delicately completes the experience.

Bath and Body Works

Dreams really do come true with the new Bath and Body Works Disney Princess Collection! In fact, each fragrance was thoughtfully created with a Disney Princess character in mind, specially crafted to reflect their distinctive qualities and personalities. One of our favorite bodycare pieces is the Cinderella Ultimate Hydration Body Cream which features notes of gardenia petals, enchanting musk, and sapphire blue amber. Shop the brand’s most extensive collaboration to date, featuring a range of 81 products, inclusive of Candles, Fragrances, Décor, Lip Care, Hand Soaps, and more. 

Makeup Forever

The Super Boost Skin Tint from Makeup Forever will be your new go-to hydrating and plumping complexion tint for a radiant skin finish. We love how it offers sheer-to-medium buildable coverage for a more customized look. The gel-like formula also hydrates and smooths thanks to Polyglutamic and Hyaluronic Acids, while Grapefruit Extract enhances skin quality. Available in 18 flexible shades. 

Glow Recipe

The latest Watermelon Glow Niacinamide Dewy Flush from Glow Recipe is a groundbreaking tinted cheek serum that hydrates, brightens dark spots, and adds a natural, buildable flush. It does this all while plumping and blending seamlessly into the skin—what’s not to love?! Inspired by Korean skincare, the must-have beauty launch is available in two sheer, buildable shades formulated to deliver a soft flush without being overpowering.

rhode

Hailey Bieber’s skincare-meets-makeup brand, rhode, wants you to shape up your pout with the launch of the newest Peptide Lip Shapes. The innovative creamier-than-lip-liner formula effortlessly blends soft-focus color with skincare to add dimension to your lips. Available in multiple colorways, use it to contour your lips to pump up the volume for a fuller pout. 

Clé de Peau

The latest UV Protective Emulsion for Body SPF 60 from Clé de Peau is a luxe daily broad-spectrum sunscreen that offers powerful protection against UVA, UVB, and environmental factors while delivering anti-aging benefits. Formulated to deeply hydrate the skin, it prevents hyperpigmentation and dullness while additionally shielding against air pollutants, blue light, and infrared rays. We’re obsessed with how lightweight and non-sticky the formula is, leaving skin feeling ultra-soft and guarded.

RoC Skincare

Experience a noninvasive lift developed with dermatologists and plastic surgeons with RoC Skincare’s recently introduced Derm Correxion Firming Serum Stick—it’s revolutionizing the skincare game! Clinically proven, this serum is formulated to instantly tighten and firm the face and neck. It is powered by ultra-firming THPE, antioxidants, and the #1 awarded Retinol to help boost skin elasticity.

eos

The new Cashmere Body Wash from eos is a trendsetter in the bodycare space. Now, you can take your shower experience to the next level with this luxurious body wash designed to lather it into a creamy foam. Just gently massage the product in circular motions across your body then rinse thoroughly with warm water to reveal silky skin. We’re obsessed with the Pink Champagne scent!

Moroccanoil

The L’Originale Eau de Parfum from Moroccanoil is the brand’s latest launch and signature scent. Inspired by the Mediterranean, this fine fragrance thoughtfully blends notes of sweet florals, velvet woods, and spicy amber to craft a warm, exotic, and sensuous scent experience. This is the ultimate scent to wear this season and beyond. 

Marcelle Cosmetics

The new Foaming Gel Cleanser from Marcelle Cosmetics is a gentle skincare must-have. It’s formulated to remove dirt and excess oil while preserving the skin’s natural moisture. This product is suitable for all skin types, including sensitive skin—a win! (Plus, it’s proudly Canadian!)

Charlotte Tilbury

Charlotte Tilbury does it again! The new limited-edition Charlotte’s Palette of Beautifying Eye Trends features stunning matte, shimmer, and pop finishes, allowing for a fully customizable look. Drawing from over 30 years of makeup artistry and expertise, each carefully curated, user-friendly palette ensures you have everything you need to confidently explore popular colors and trends. Choose from six different color stories and shop now!

Dolce&Gabbana

Devotion Eau de Parfum Intense from Dolce&Gabbana is one of the latest vibrant additions to the brand’s fragrance lineup. This new scent reimagines the original must-have, highlighting signature notes of Orange Blossom and Vanilla, now mindfully enhanced by the addition of unique Hazelnut.

Quo Beauty 

The new Quo Beauty Glowy Lip Balm (available at Shoppers Drug Mart) is an affordable lip treatment that offers a sheer, natural finish. Infused with rosehip seed oil and hyaluronic acid, this formula is designed to help hydrate and gradually plump lips, adapting to your unique chemistry to create a custom shade.   

Clairol

The Clairol ColorStrong collection (available at Shoppers Drug Mart, Walmart, and Amazon) is a groundbreaking vegan bonding hair color line that blends multi-dimensional color with hair-strengthening benefits. It’s actually inspired by the Skinification trend, in which it uses ingredients like Alpha Hydroxy Acid (AHA) to nourish and strengthen hair, all without ammonia, offering a healthier approach to vibrant hair color. 

r.e.m beauty

The latest from r.e.m beauty (available at Shoppers Drug Mart) is the brand’s innovative Dreamglow Highlighting Serum, which is a lightweight, hydrating beauty elixir that adds a shimmering glow to your face or décolleté. This is the perfect makeup must-have to wear alone or layered with your favorite complexion products to deliver an all-over radiant finish.

Summer Fridays

Summer Fridays dropped new shades of the coveted Dream Lip Oil formula this year and we can’t pick our favorite—they’re all so good! The four newest additions to the Dream Lip Oil lineup are designed to nourish lips for long-lasting shine, featuring a luxurious blend of nine plant-based oils that provide an intense boost of moisture.

Oribe

The new Oribe Supershine Discovery Collection features travel versions of the brand’s Supershine Hydrating Shampoo & Conditioner, as well as its best-selling Supershine Moisturizing Cream. This is the ideal trio for achieving soft, shiny and ultra-glossy hair! 

Kylie Cosmetics

The newest Natural Blur Powder Foundation from Kylie Cosmetics comes in 30 shades and features a talc-free, breathable formula. This is a buildable coverage foundation spotlighting a light matte finish that lasts up to 12 hours. We love how it’s hydrating and non-comedogenic, helping to effortlessly smooth pores, fine lines, and texture.

Guerlain

Aqua Allegoria Rosa Verde Eau de Toilette from Guerlain is a rejuvenating fragrance that embodies the refreshing feeling of a summer swim. The crisp, aquatic freshness of cucumber evokes the rush of cool water, while delicate rose notes unfold, balanced by a vibrant green floral blend, fresh pear, and a whisper of white musk. Inspired by the essence of endless summer, this scent leaves an invigorating yet calming trail, much like a cool breeze on a warm day.

Stila

The Stay All Day Liquid Lipstick from Stila features an updated “better than ever” formula, delivering a matte finish with an all-around comfortable feel. Infused with plant-based ingredients like jojoba oil and pomegranate flower extract, this lip is designed to nourish and enhance lips for a smoother, fuller look. Available in a ton of vibrant shades, we especially love that it’s smudge-proof, feather-proof, and waterproof.

OUAI

Female-founded brand, OUAI, recently upgraded the Wave Spray, which is a salt-free spray that helps boost natural texture by adding volume and keeping hair soft and hydrated for that “just out of the ocean” look. This is perfect for easy, no-stress styling!

St.Tropez

The St.Tropez Self Tan Cherry Macaron Kit is the latest must-have from the brand. Now, you can shop the iconic mousse in a scrumptious new fragrance that features notes of juicy cherry, white florals, and warm vanilla. The exclusive set includes the classic mousse, a limited-edition pink mitt, and a delicious new hair and body fragrance mist. 

OPI

Designed with Gen Z in mind, the OPI RapiDry Quick Dry Lacquer collection features 15 vibrant shades plus a 3-in-1 clear coat, offering smudge-proof nails in seconds and long-lasting wear. It’s also infused with OPI’s Drip Dry Drops and quick-drying solvents, allowing this range to deliver fast, on-the-go manicures with shades that impress.